Medicare Blog

how do i get leads for medicare supplements

by Haylee Davis Published 2 years ago Updated 1 year ago
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⍟ 14 Ways to Generate Medicare Supplement Leads

  1. Build & Maintain a Website. A website is a necessity to build a successful business today, but it doesn’t need to be...
  2. Social Media Presence. Social Media is one of the most effective methods of staying in touch with your prospective...
  3. Video Marketing. Video Marketing is probably one of the most underused lead...
  4. Telemarketing.

⍟ 14 Ways to Generate Medicare Supplement Leads
  1. Build & Maintain a Website. ...
  2. Social Media Presence. ...
  3. Video Marketing. ...
  4. Blogging, Writing Articles. ...
  5. Email. ...
  6. Online Events: Live webinars, podcasts. ...
  7. Direct Requests / Client Referrals. ...
  8. Lead Swapping Partnerships (Asking other professionals for referrals)

Full Answer

How to generate leads for Medicare supplement market?

Telemarketing probably the most common way to generate leads, whether you call yourself or purchase leads. Unlike a lot of other insurance niches like final expense telemarketing leads where the leads suck, telemarketing still works well for the Medicare Supplement market.

How can I get more leads online?

• Be on the lookout for creative marketing ideas online. This is an ongoing process and you will need to produce a lot of content in order to keep your prospects interested. It’s ok to borrow concepts or ideas, but keep the content original. • What lead generation techniques have you had the most success with?

How do I enroll in Medicare supplement insurance?

Most Medicare Supplement insurance carriers now offer online enrollment tools for the agent to use to help complete the sale. You can check out the carrier websites to gain more information and also contact them or your FMO for more details about the enrollment processes.

What are the best Medicare supplement direct mail vendors?

In fact, Lead Concepts expects the average Medicare Supplement lead order to pull 2% of more. That’s good =). Another great direct mail vendor is Need-A-Lead.

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Where do Medicare leads come from?

Medicare Leads from Direct Mailer Campaigns. Sending direct mailers to gain Medicare leads is another method agents utilize. Running a direct mailer lead campaign can be pricey, but luckily, carriers and field marketing organizations (FMOs) often offer marketing co-op to help cover a percentage of the cost.

How do I find Medicare prospects?

There are many options for generating leads that will give you an edge over the competition:Determine your product. ... Identify your segment or target audience. ... Create an educational website. ... Hire telemarketing personnel. ... Set appointments. ... Completing Medicare Advantage Telesales Enrollments.More items...•

How can I get free Medicare leads?

5 Ways to generate Free Medicare LeadsAsk for Referrals. Referrals or word of mouth may be the oldest, best, and least expensive ways for insurance agents to generate Medicare leads and grow your business. ... Form Community Partnerships. ... Create a Digital Presence. ... Host and Network with Seniors at Events. ... Personal Contact.

How much do Medicare leads cost?

As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead.

How hard is it to sell Medicare?

No, it's not hard to sell Medicare Supplements. When you're first starting, it should be easy, because everyone on Medicare needs one. It's just an insurance product. You're not a member – you're a policyholder, and that means a lot to people.

Is selling Medicare insurance a good career?

Medicare agents have significant earning potential and a promising future of stable career growth – but it's not just about the money. Medicare agents also get to help others while taking control of their own careers. For the right person, Medicare sales can be a very rewarding and lucrative career.

Can you solicit Medicare Advantage prospects through email?

The only caveat: If you are initiating contact via email, you're required to include an opt-out opportunity. Direct unsolicited contact, such as text and direct messaging over social media, falls into the same category as unsolicited phone calls and door-to-door solicitation. This means it is not permitted.

What is Medicare lead?

Medicare leads are the lifeblood of an independent broker's business. With 81.5 million Medicare enrollments projected by 2030, the Medicare market is a good place to be. The challenge is getting exclusive Medicare Advantage, Medicare Supplement, and Turning 65 leads.

Who is Medicare through?

The Centers for Medicare & Medicaid Services (CMS) is the federal agency that runs Medicare. The program is funded in part by Social Security and Medicare taxes you pay on your income, in part through premiums that people with Medicare pay, and in part by the federal budget.

Can you make good money selling Medicare?

Is Selling Medicare Lucrative? In short, yes. The average Medicare Advantage policy pays around $287 a year in commission if the purchase replaces an existing plan. However, you can get approximately double that — $573— if you write up a new Medicare Advantage plan for someone who hasn't had one before.

How do you market a Medicare Advantage Plan?

Medicare Advantage Marketing to current patientsTargeted mail and emails for patients 65+Reminders for current patients during open enrollment.Informational blogs and social media posts.Posters in your office.Referring patients to an informational page on your website with a lead capture.More items...

What are the three main ways in which Medicare sales occur?

There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans.

What is shared lead?

Shared leads are high volume at a lower cost, ideal for larger agencies and call centers. Exclusive leads are only sold once resulting in higher closing rates, these are best for individual agents and smaller agencies. Buy Data Leads.

Do you pay more than the second highest bid?

Instead, you'll pay just a penny more than the second highest bid. This system allows you to buy the most leads for your budget, while ensuring that you never overpay for the lead. This system allows you to buy the most leads for your budget, while ensuring that you never overpay for a lead.

Do call leads transfer to you?

Call leads are transferred directly to you with no warm handoff from our call center. These leads are sold on a billable duration, so you only pay for calls that you're able to qualify for the plans that you offer.

Want Supplement Leads? Consumers Want Local Agents!

Often the first organic result listed by Google is the Association’s Agent Directory. Organic listings are the ones that appear below the paid advertisements.

See Costs – Add Your Listing

There are 1-year and 2-year listing options. It’s very easy to add your own listing and photograph. Doing it yourself will also save you $50 (do NOT check the $50 box).

Frequently Asked Questions

How many consumers visit the Association’s website? During 2021, over 87,000 individuals visited the website www.medicaresupp.org.

Medicare Insurance Leads

This is what consumers do when they want to find agents to help them with information. They go to Google and search for Medicare Insurance agents.

How to generate leads for insurance?

One of the best ways to generate leads is through cross-selling. For example, if you are selling final expense insurance, you have clients who already trust you and are possible Medicare Supplement sale opportunities. Cross-selling is something you can use with any existing client.

How to sell insurance leads?

If you seek a lucrative career in selling insurance, you need a steady supply of quality leads. In addition, purchasing leads is the best way to accelerate your sales, which provides the following benefits: 1 Buying leads is instant —they are generated through content marketing, paid ads, webinars, and social media posts. 2 Insurance leads you purchase are pre-qualified —they are people ready to buy 3 Solid Return on Investment (ROI) 4 Saves time on generating your own leads 5 I nformation is accurate —if contact information from Final Expense Sales Leads is not accurate, you receive a lead replacement. 6 Region-specific —you receive leads directed to the area where you practice 7 You can respond quickly to the interested consumer

How many leads never convert to sales?

Statistics say that 80% of leads never convert into sales. Successfully selling Medicare supplements requires understanding that selling this product is different than any other form of insurance. There are two choices a senior citizen can make regarding health insurance.

What is the best way to accelerate sales?

In addition, purchasing leads is the best way to accelerate your sales, which provides the following benefits: Buying leads is instant —they are generated through content marketing, paid ads, webinars, and social media posts. Insurance leads you purchase are pre-qualified —they are people ready to buy.

What is cross selling insurance?

Cross-selling is something you can use with any existing client. Whatever type of insurance you have sold to a client, life insurance, Medicare Supplement insurance, final expense insurance, or health insurance, you can cross-sell any other product to that person. Senior citizens are cautious about trusting strangers.

How many Medicare beneficiaries are there?

How to Generate Leads. There are currently about 54 million Medicare beneficiaries, but that is anticipated to increase to more than 80 million by 2030. In addition, the baby-boom generation of those born between 1946 and 1964 are aging into Medicare eligibility.

Why are some leads solid?

Many consider these leads solid. That is because the recipient shows an interest by reading the card and then mailing back the card. They would not perform these steps if they were not interested. You have no control over the length of time it takes the card to process through the mail.

What to do if you are on good terms with Medicare?

If you are on good terms, consider an agreement to exchange leads. Network with an Annuity or LTC specialist, or maybe a Retirement Planner or Investment Specialist that works with seniors but doesn’t want to deal with Medicare products. You have the same potential clients, so it should be beneficial to both parties.

What is the most popular method of lead generation?

Inbound is the more popular method of lead generation today. This is because it reflects the way people buy in today’s digital environment. The average person researches products for hours, on their own, before purchasing.

What are the two categories of lead generation?

Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound .

What is outbound lead generation?

It is also called “Interruption lead generation”, and is the process where you seek out the attention of potential prospects, regardless of whether they may be looking for the information or not.

Why is it called permission lead generation?

It’s called Permission Lead Generation because of the fact they you are focusing on providing relevant content, like bread crumbs, that your prospective clients can follow back to you. It is the individual prospect who searches for and chooses the type and the timing of the interaction with your company.

Is buying leads good?

Purchasing internet leads can be an excellent solution for quick lead development, given that you can catch the lead in real time. The lifespan of an internet lead is incredibly short. They require an almost immediate response, or the odds of a sale drop dramatically.

Is video marketing a lead generation method?

Video Marketing is probably one of the most underused lead generation methods. It's fairly simple to record a video and post it to a YouTube channel these days, and your videos don’t need to be complicated. They can be short updates of important information, or a series of simple educational sessions.

Exclusive Lead Lists

One great option for getting more Medicare supplement leads is to buy Medicare supplement lead lists. Buying lead lists of any description is a great way to expand your list of potential clients. But oftentimes, when you buy a lead list, dozens of other Medicare supplement insurance agents are getting the same lists and calling the same people.

Telemarketing

Telemarketing is one of the most popular lead generation strategies, and for good reason. With a phone network, you can make personal connections with dozens of clients every day. Over the phone, you have the advantage of vocal tone and a person-to-person conversation to make your sale.

Live Transfer

Live transfer lead generation is a form of telemarketing that helps you to save time and money. In traditional telemarketing, you may spend a lot of time talking to clients who hang up on you or who aren’t interested in what you have to offer. This wastes valuable time you can be spending developing more promising leads.

Cold Calling

Although live transfer and other telemarketing methods may have higher conversion rates, there’s still something to be said for cold calling. When you work through more selective telemarketing routes, you may cut off a segment of your potential clientele.

Facebook Marketing

Social media is one of the most powerful marketing tools available to business owners today. Nearly 70 percent of American adults have a Facebook page, and 45 percent of adults over 65 report using social media. You’ll be hard-pressed to find any other single platform that contains such a large portion of your customer base.

Age-Based Databases

Another fantastic option for finding new leads is to source leads from age-based databases. You can buy databases with contact information for people who have recently turned 65 and become eligible for Medicare. This helps you narrow down your list of cold contacts to people who will actually be in the market for your services.

Website Marketing

Your website should be the centerpiece of your marketing strategy, no matter what lead generation method you use. Your website is where clients can go to find out more about you and your services. It’s where all your digital marketing will lead back to, and it will be what represents you in the wide world of the internet.

Key Benefits Using Our Service

The leads provided are not bought from a wholesaler who sells cheap low quality leads. We use Social Media and Google to generate leads in real time.

More About Our Exclusive Medicare Supplement Leads

At Exclusive Leads Agency Our leads contain all the contact details of the prospects plus other information such as their location and the type of credit repair they need. We serve businesses offering credit restoration services. We sell our credit restoration leads to real estate agents, attorneys, mortgage brokers and lenders.

The Services We Offer

We’ve got no minimum or maximum bids. We work with a pricing model that ensures you get high-quality leads within your budget. You’ll be free to set your own limits, and our system will ensure you get the highest number of bids for the amount you are willing to pay.

Do independent agents purchase leads?

Many independent agents purchase leads, but the market is particularly crowded, and these leads are available to any agent with a marketing budget. There are many options for generating leads that will give you an edge over the competition: Rules vary based on product type.

Can you discuss benefits with certified agents?

Benefits and plan information is only allowed to be discussed by certified and approved agents. Set appointments. Your personnel can set the dates for a follow-up conversation, or do live transfers over the phone when a lead is considered “hot.”.

Is Medicare booming for baby boomers?

A. With baby boomers moving into the Medicare eligible age, your opportunities to find Medicare eligible prospects will be “booming.”. In fact, if you are generating your own leads with our proven successful method, you could be tapping into a gold mine. Many independent agents purchase leads, but the market is particularly crowded, ...

Can you sell Medicare supplements to 65 leads?

Rules vary based on product type. If you are selling Medicare supplements to turning 65 leads, there are few er restrictions, per MMG. However, if you are looking to push Medicare Advantage plans, things become a bit trickier. Once you have determined which product type you are interested in marketing, you can begin the next step.

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