how to advertise medicare advantage plans

How to Market Medicare Advantage Plans

• Get Prepared to Sell Medicare Advantage. Before you start any marketing initiatives, you need to be certified and ready...
• Learn CMS Compliance Rules and Regulations. The Medicare Communications and Marketing Guidelines (MCMG) is where all the...
• Use Medicare Advantage Marketing Materials. We’ve developed some generic materials you...

Full Answer

Why are Medicare Advantage plans so heavily advertised?

How to Market Medicare Advantage Plans Get Prepared to Sell Medicare Advantage. Before you start any marketing initiatives, you need to be certified and ready... Learn CMS Compliance Rules and Regulations. The Medicare Communications and Marketing Guidelines (MCMG) is where all the... Use Medicare ...

Does Medicare Advantage offer much advantage?

Informational blogs and social media posts. Posters in your office. Referring patients to an informational page on your website with a lead capture. Partnering with a plan sponsor to hold events outside of your office or in common entryways, providing educational or …

How good is Medicare Advantage?

Oct 16, 2019 · Marketing Medicare Advantage Plans. While you can market Medicare Advantage (MA) plans yourself via direct mail, digital marketing, or traditional marketing (media buying), that can be costly and time-consuming. Another option is contracting with a Field Marketing Organization (FMO). Partnering with a FMO can mean you don’t have to spend your time …

Does Medicare Advantage save you money?

Apr 05, 2021 · Medicare Advantage Marketing: A Guide for Insurers. 2021-04-05. By Chad Reinholz. April 5, 2021. Posted April 5, 2021. According to a McKinsey survey, seniors are extremely loyal. The survey found 81% of Medicare customers 75 or older said they renewed their plans without shopping for a new one. 76% of 71 to 74-year-olds and 70% of 65 to 69 ...

How do you market a Medicare Advantage Plan?

How do you make money selling Medicare Advantage plans?

Can you market Medicare Advantage via email?

Can social media be used to promote Medicare Advantage plans?

Can you door knock Medicare leads?

What does street level commission mean?

How do beginners do marketing?

Which of the following must you not do when marketing UnitedHealthcare Medicare Advantage?

When marketing UnitedHealthcare Medicare Advantage plans to consumers which of the following must an agent do?

How do you market Medicare on Facebook?

Who approves Medicare marketing materials?

What Is Medicare Advantage?

DD: I’d like to start with the basics, Luis. I’m sure there are a lot of people who have heard about Medicare, maybe they’re brand new agents or so...

Is Medicare Advantage A Tough Sell?

DD: When I started in final expense sales, I saw many Medicare Advantage prospects, but I never sold any Medicare Advantage plans.Why? Because agen...

How To Get Certified To Sell Medicare Advantage Plans?

DD: What’s the process for somebody who wants to learn how to become a Medicare Advantage insurance agent?You have to do more than getting your ins...

What Happens After AHIP?

Once you get that AHIP done then you’ve done about 70% of your required certifications.Each carrier that you’re appointed with wants to make sure t...

What Are The Long-Term Benefits Of Selling Medicare Insurance?

DD: What would you describe as the long-term advantages selling Medicare Advantage plans as your primary line of business?LM: When you’re doing cro...

Commission For Selling Medicare Advantage Plans?

DD: A lot of agents are looking at this like we’ve talked about it from a final expense standpoint.They’re used to getting pretty high first year c...

How Long Would It Take To Write 500 Sales?

DD: How long do you think it would take to write 500 pieces of business? Somebody who’s serious about this business, they’re full-time, they really...

Can You Cross Sell?

DD: When we look at new Medicare Advantage clients, ones that we found or wrote from maybe one of these referral partners, what’s the guidelines on...

When Can You Sell Medicare Advantage?

DD: A lot of agents look at the Medicare Advantage business and think they can only sell these products when the person turns 65 and then if not, o...

What is Medicare Advantage Marketing Plan?

A Medicare Advantage marketing plan allows you to reach patients at all stages of the process, but it can be tricky to do effectively and ethically.

Why do people choose Medicare Advantage?

That’s why millions of people choose a private Medicare Advantage plan as their 65th birthday approaches or during the Annual Election Period (also known as AEP or open enrollment)—to fill in those gaps and prevent a major procedure from leading to bankruptcy. A Medicare Advantage marketing plan allows you to reach patients at all stages ...

Does Medicare have gaps?

Unfortunately, original Medicare can have gaps in coverage that steer people away from making the right decisions for their health.

How long do you have to be on Medicare before you turn 65?

Why you want more Medicare Advantage patients. When patients turn 65, they have a 7-month period —three months before, during and after their birth month—to select a Medicare plan. Typically, patients consider a private Medicare Advantage plan after realizing the out-of-pocket expense involved with original Medicare, ...

Does Medicare cover out of pocket fees?

Patients are still covered by Medicare Part A (hospital insurance) and Part B (medical insurance), but with additional benefits original Medicare won’t cover. Out-of-pocket fees are limited annually as well . Give patients who ask about Medicare a safe place to go.

Do providers need to remain neutral about Medicare?

Providers do need to remain neutral about most aspects of choosing a Medicare plan. Still, you can and should keep patients informed of all their options and ensure they are able to make the right decisions for their health. There are plenty of ways to reach out to patients who may be considering a Medicare Advantage plan:

Who is Stewart Gandolf?

Stewart Gandolf, MBA , is Chief Executive Officer of Healthcare Success , one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

How loyal are seniors to Medicare?

According to a McKinsey survey, seniors are extremely loyal. The survey found 81% of Medicare customers 75 or older said they renewed their plans without shopping for a new one. 76% of 71 to 74-year-olds and 70% of 65 to 69-year-olds reported the same. For marketers selling Medicare Advantage plans, that loyalty can lead to the lifetime value ...

When is Medicare open enrollment?

The Medicare Advantage Open Enrollment period occurs from Jan. 1 to March 31 each year. Individuals enrolled in a Medicare Advantage Plan can switch to a different Medicare Advantage plan or original Medicare once in this period. These dates matter because they give timelines when your marketing will have the most impact.

What to do if you haven't done a SWOT analysis?

If you haven’t done a SWOT and competitive analysis, that’s good background data to have to better understand your Medicare strengths, weaknesses, opportunities, and threats. Understanding your competition can also help with messaging. For example, if you’ve got a superior network, highlight your network size in your marketing mix.

What is Medicare Advantage?

We’re going to focus today on selling Medicare Advantage plans. Medicare Advantage is a plan that helps fill the gaps that naturally occur with a Medicare plan. For example, common carriers include: United Healthcare. Blue Cross Blue Shield. Aetna. Humana.

Does Medicare Advantage include prescriptions?

For Medicare Advantage a prescription plan is included. The copays per carrier are probably different, but they function the same way. All you’ve got to do is pull up the formulary, which is usually in a PDF and just do the search for the medications and make sure they’re in there.

What is the difference between Medicare Supplement and Advantage?

As long as you’ve done that you’ve done your CYA. The other difference between a Supplement and an Advantage plan is you have a prescription portion. So you’ve got to sell a prescription drug plan with a Medicare Supplement.

Can you door knock Medicare Advantage?

Now in the Medicare Advantage world if you don’t have permission to contact you’re not supposed to contact. You can’t door knock for Medicare Advantage, so you’ve got to wait for it to come to you, but you can put a lot of honey out there to attract the bees.

What is the age limit for Medicare?

LM: When somebody has Medicare they’re normally 65 and over. You do have a segment of the population under 65 that get Medicare who are usually disabled. Once someone is on Medicare they have two options – Medicare Advantage or Medicare Supplement. There’s not a good or a bad option, there is simply two options.

How does Medicare Advantage work?

Advantage plans enable participants to receive multiple benefits from one plan , but all Advantage plans must also include the same coverage as Original Medicare (Parts A and B).

What is an Advantage Plan?

Advantage plans enable participants to receive multiple benefits from one plan, but all Advantage plans must also include the same coverage as Original Medicare (Parts A and B). When you have an Advantage plan and receive care, the insurance company pays instead of Medicare. Advantage plans are often HMOs or PPOs, ...

Can you see a doctor with Medicare?

With or without secondary Medigap insurance, Original Medicare coverage enables you to see any doctor accepting Medicare assignment. As of 2020, only 1% of physicians treating adults had formally opted out of Medicare assignment, so this is similar to having an unlimited "network."

How much is Part B premium?

Still, those on Advantage plans must continue to pay their Part B premium. The standard Part B premium is $148.50. Those with lower incomes can get help paying this premium, while higher-income earners are subject to premium adjustment.

What is Medicare Advantage Plan?

Medicare Advantage Plans, sometimes called "Part C" or "MA Plans," are an “all in one” alternative to Original Medicare. They are offered by private companies approved by Medicare. If you join a Medicare Advantage Plan, you still have. Medicare.

What happens if you join Medicare Advantage?

If you join a Medicare Advantage Plan, you still have. Medicare. Medicare is the federal health insurance program for: People who are 65 or older. Certain younger people with disabilities. People with End-Stage Renal Disease (permanent kidney failure requiring dialysis or a transplant, sometimes called ESRD) .

Does Medicare cover dental?

Covered services in Medicare Advantage Plans. Most Medicare Advantage Plans offer coverage for things Original Medicare doesn’t cover, like some vision, hearing, dental, and fitness programs (like gym memberships or discounts). Plans can also choose to cover even more benefits. For example, some plans may offer coverage for services like ...

Does Medicare Advantage cover vision?

Most Medicare Advantage Plans offer coverage for things Original Medicare doesn’t cover, like some vision, hearing, dental, and fitness programs (like gym memberships or discounts). Plans can also choose to cover even more benefits.

What happens if you don't get a referral?

If you don't get a referral first, the plan may not pay for the services. to see a specialist. If you have to go to doctors, facilities, or suppliers that belong to the plan for non-emergency or non-urgent care. These rules can change each year.