how to attract medicare leads

7 Tips for Generating Medicare Leads

• 2 Invest in SEO for Your Site. One of the cornerstones of inbound digital marketing is search engine optimization (SEO).
• 3 Plan and Publish Blog Posts. Another way to draw in medicare leads for agents is to publish blog posts on what one's...
• 4 Create Video, Audio, and Visual Content. Having a blog filled with SEO optimized, useful,...

Full Answer

How to generate Medicare supplement leads?

Jan 23, 2020 · Teaming up with an FMO can also help ensure your site is compliant and always working to attract leads. Social Media: After someone gets your contact info, this might be the first place they scope you out. Pro: When done right, this is an opportunity to showcase your Medicare knowledge and move leads down the pipeline to an eventual meeting and sale.

Do you offer Medicare leads in real-time?

Jul 22, 2021 · Because keeping your lead generation strategy unaltered makes the transition to cross-selling Medicare Advantage simpler. Plus, you can continue marketing and selling final expense as you cross-sell those leads interested in Medicare Advantage. Cross-Sell Your Book Of Business You may also cross-sell your existing book of business.

Why Medicare Advantage direct mail leads?

Jan 26, 2021 · If you are struggling to generate more Medicare leads, then you should consider improving your marketing strategy. Instead of relying solely on prints like newspapers and brochures to market your leads, try these five strategies to bring in new customers: ‍ 1. Paid search using Google Ads and Microsoft Ads 2. Paid social with Facebook Ads 3.

Do you need paid leads to sell Medicare Advantage?

Jun 30, 2017 · There are many options for generating leads that will give you an edge over the competition: Determine your product. Rules vary based on product type. If you are selling Medicare supplements to turning 65 leads, there are fewer restrictions, per MMG. However, if you are looking to push Medicare Advantage plans, things become a bit trickier.

What is Medicare lead?

Medicare leads are typically soft leads, who are primed to make a purchase. As such they pose a high potential ROI from a marketing standpoint. But, to attract potential Medicare clients, you have to reach them and trigger conversions. Something that thousands of other agents are doing already.

How many Medicare beneficiaries are there in the US?

Statistics show that there are currently just under 60 million Medicare beneficiaries in the US. Given that Medicare enrollment is forecast to rise to 79 million by 2030, this means there are a couple million potential Medicare leads that insurance agents could be marketing to.

What are the statistics on video?

To start, consider these stats on video content: 1 Videos are useful in making buying decisions according to 90% of people 2 Videos on social media reap 120% more shares than both text and image posts 3 64% of consumers are more likely to buy a product after watching a video 4 80% of consumers can remember a promotional video they watched within the previous month

What is blog content?

Posting blog content is a key inbound marketing strategy, and a great opportunity for enhanced SEO. By publishing content that your target audience finds useful, you will establish yourself as a niche authority. Aka an insurance broker that knows what they are talking about when it comes to Medicare plans!

Why are videos important?

Videos are useful in making buying decisions according to 90% of people. Videos on social media reap 120% more shares than both text and image posts. 64% of consumers are more likely to buy a product after watching a video. 80% of consumers can remember a promotional video they watched within the previous month.

What is SEO in marketing?

One of the cornerstones of inbound digital marketing is search engine optimization (SEO). If you haven't heard of this term before, it means optimizing your website and its content so that it will be displayed in related search results.

Who is Matthew King?

Matthew King is a co-owner of TR King Insurance Marketing. When he's not creating processes, content, developing training, and implementing digital marketing strategies, he likes to immerse in gaming with his wife and friends.

What is networking for insurance agents?

Insurance agents have a couple of options when it comes to networking at events. You can either take advantage of attending current events or create an opportunity and host your own. Events allow you to present information and have a personal one-on-one conversation.

Is word of mouth marketing effective?

Over time word of mouth marketing has proven to be effective and possibly the most convincing. People are more likely to buy when referred by a friend, according to a study from Neilson. Once you have sold a client, that client should become yours for life.

What is a dual eligible person?

Folks labeled as “Dual Eligible” (or D-SNP) who have both Medicare and Medicaid or, Have access to a special plan to cover their chronic disease like diabetes. Our goal is to meet with prospects, build rapport and trust, then discover opportunities for better Medicare Advantage plans.

Can an agent cold call for Medicare Advantage?

With Medicare Advantage, there is far more compliance rules to adhere to regarding the sale of Medicare Advantage programs. For example, an agent cannot cold call for Medicare Advantage business. Because of these compliance guidelines, we rely on paid leads to sell Medicare Advantage.

Why is Google a good place to advertise?

Google itself is a great place to run ads because it is a giant search engine that knows what people search for. For example, if you want to run a successful ad campaign, make sure to advertise on the Google Search Network, Search Partners, and the Google Display Network. ‍.

Why are Facebook ads good?

Facebook Ads is a great place to run ads because it provides potential customers with a simple experience. All they have to do is click on your ad if you need them to fill out any forms.

Create a Social Media Presence

Social media is one of the most competitive ways of staying in touch with your potential customers. And the fact that over 80% of Baby Boomers have Facebook accounts shows the seniors are an active community on social media.

Invest in Paid Ads

With many Medicare Advantage leads searching for information about the insurance policies online, you need to have your business rank higher in the search results.

Invest in Video Marketing

Video marketing is an effective option to get the attention of the senior market.

Maintain High-quality Content on Your Site

A more long-term strategy for generating Medicare leads is to maintain high-quality content on your site. The reason being that a well-designed website can attract more visitors, trigger emails and other potential follow-up leads.

Hiring A Digital Advertising Expert

While the top professionals offer paid search advertising services, they help you with lead management with their tracking tools and reporting dashboards. They also present alerts and lead automation features for improving your communication with the leads. Consult a reputable agency and discuss your Medicare Advantage lead generation aspirations.

Best Leads

With that said, I think some Medicare Supplement leads are better than others.

2 Types Of Medigap Leads

I’ve broken this review down really into two different types of lead programs.

Best TM Vendors

The first type of Medicare Supplement lead we’ll discuss are Medicare Supplement telemarketing leads.

Best DM Vendors

In this next section, I review 2 Medicare Supplement direct mail lead vendors I’ve done a lot of business with.

Final Thoughts

At the end of the day, agents know they need Medicare Supplement leads to consistently write Medicare policies.