Medicare Blog

how to findg medicare sale leads

by Norwood Hintz Published 2 years ago Updated 1 year ago
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⍟ 14 Ways to Generate Medicare Supplement Leads
  1. Build & Maintain a Website. ...
  2. Social Media Presence. ...
  3. Video Marketing. ...
  4. Blogging, Writing Articles. ...
  5. Email. ...
  6. Online Events: Live webinars, podcasts. ...
  7. Direct Requests / Client Referrals. ...
  8. Lead Swapping Partnerships (Asking other professionals for referrals)

Full Answer

How do Medicare Advantage businesses generate leads?

Our preferred Medicare Advantage lead generation strategy utilizes direct mail business reply card mailers. Here’s how it works… Our agents order direct mail leads on a fixed-price basis. Currently, we charge $25 per lead BEFORE possibly applying a lead cost reduction. Continue reading for more info.

What percentage of your final expense leads are SEP eligible?

In our estimation, 70 to 80% of your final expense leads have Medicare Advantage plans. And many are SEP eligible! We like this strategy when recruiting final expense agents to sell Medicare Advantage with us.

How do you generate leads effectively?

You will likely need to take advantage of multiple channels concurrently. When you put this into practice, you can use your time and budget more effectively by focusing on what works, and experience better lead generation results overall. Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound.

What is the Medicare Advantage lead subsidy program?

What’s incredible about this program is the ability to subsidize some if not all of your lead generation costs! The agent who sold 1,000+ plans in 2019, has his Medicare Advantage lead costs ENTIRELY paid for! Also, he has NO cap to how many leads weekly he needs (he takes 50 direct mail leads weekly minimum, last I checked).

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How can I get free Medicare leads?

1:036:41How To Get FREE Medicare Leads Working For Duford Insurance Group!YouTubeStart of suggested clipEnd of suggested clipOrder through our partner organization to generate medicare leads. And every sale that you make of aMoreOrder through our partner organization to generate medicare leads. And every sale that you make of a medicare advantage. Plan we credit. 75. Towards the future purchase of your medicare leads.

How much do Medicare leads cost?

As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead.

Where do Medicare leads come from?

Medicare Leads from Direct Mailer Campaigns. Sending direct mailers to gain Medicare leads is another method agents utilize. Running a direct mailer lead campaign can be pricey, but luckily, carriers and field marketing organizations (FMOs) often offer marketing co-op to help cover a percentage of the cost.

Is selling Medicare lucrative?

Is Selling Medicare Lucrative? In short, yes. The average Medicare Advantage policy pays around $287 a year in commission if the purchase replaces an existing plan. However, you can get approximately double that — $573— if you write up a new Medicare Advantage plan for someone who hasn't had one before.

How do I find Medicare customers?

⍟ 14 Ways to Generate Medicare Supplement LeadsBuild & Maintain a Website. ... Social Media Presence. ... Video Marketing. ... Blogging, Writing Articles. ... Email. ... Online Events: Live webinars, podcasts. ... Direct Requests / Client Referrals. ... Lead Swapping Partnerships (Asking other professionals for referrals)More items...

Is being a Medicare agent worth it?

Medicare agents have significant earning potential and a promising future of stable career growth – but it's not just about the money. Medicare agents also get to help others while taking control of their own careers. For the right person, Medicare sales can be a very rewarding and lucrative career.

How do you market Medicare products?

Medicare Advantage Marketing to current patientsTargeted mail and emails for patients 65+Reminders for current patients during open enrollment.Informational blogs and social media posts.Posters in your office.Referring patients to an informational page on your website with a lead capture.More items...

What are the three main ways in which Medicare sales occur?

There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans.

How do I get insurance leads?

15 Effective Ways to Generate Insurance Leads OnlineCustomer Referrals. Your current customers are a gold mine! ... Use Social Media. ... Google Search Ads PPC. ... Purchase Lead Lists/Purchase Ready Leads. ... Community Building. ... Create a Good Website. ... Get Listed on Reputable Review Sites. ... Host Webinars.More items...•

Is selling Medicare easy?

No, it's not hard to sell Medicare Supplements. When you're first starting, it should be easy, because everyone on Medicare needs one. It's just an insurance product. You're not a member – you're a policyholder, and that means a lot to people.

Is Medicare easier to sell than life insurance?

But those without such coverage usually delivers lower benefits. Because the product is simple, your selling process becomes quicker, unlike traditional life insurance policies that may need more than an hour's worth of explanation.

Which type of insurance agents make the most money?

Overview of the Insurance Field While there are many kinds of insurance (ranging from auto insurance to health insurance), the most lucrative career in the insurance field is for those selling life insurance.

Can you sell Medicare supplements to 65 leads?

Rules vary based on product type. If you are selling Medicare supplements to turning 65 leads, there are few er restrictions, per MMG. However, if you are looking to push Medicare Advantage plans, things become a bit trickier. Once you have determined which product type you are interested in marketing, you can begin the next step.

Is Medicare booming for baby boomers?

A. With baby boomers moving into the Medicare eligible age, your opportunities to find Medicare eligible prospects will be “booming.”. In fact, if you are generating your own leads with our proven successful method, you could be tapping into a gold mine. Many independent agents purchase leads, but the market is particularly crowded, ...

Can temporary employees work for Medicare?

In fact, these temporary employees will work to your benefit to assist in setting appointments on your behalf once the lead has been qualified. Just be sure they do not discuss any Medicare plan information with the client. Benefits and plan information is only allowed to be discussed by certified and approved agents.

Can you discuss benefits with certified agents?

Benefits and plan information is only allowed to be discussed by certified and approved agents. Set appointments. Your personnel can set the dates for a follow-up conversation, or do live transfers over the phone when a lead is considered “hot.”.

Do independent agents purchase leads?

Many independent agents purchase leads, but the market is particularly crowded, and these leads are available to any agent with a marketing budget. There are many options for generating leads that will give you an edge over the competition: Rules vary based on product type.

How to generate Medicare Advantage leads?

Medicare insurance agents have many different ways to generate Medicare Supplement Insurance leads and Medicare Advantage leads, including: Hosting educational events in the community. Networking with people in the community who know seniors. Sending out flyers in a direct mail campaign.

What is an inbound lead?

In addition to exclusive versus non-exclusive, there are many types of leads. Leads can be inbound – meaning the prospect contacts you – or outbound – meaning you contact the prospect. You can also get warm transfer leads, in which a representative transfers a qualified lead to you.

How long is a good response time for Medicare?

According to this article from Digital Market Media, a response time of five minutes is excellent – but if you can measure your response time in seconds instead of minutes, that’s even better. Medicare Advantage and Medicare Supplement Guidance.

What can Medicare insurance agents do?

Medicare insurance agents can help guide beneficiaries through the maze of options. When you talk with a Medicare beneficiary, you want to make a sale and earn a commission. You know that. The prospects know that, too, and they might be wary of high-pressure sales tactics that don’t have their best interest at heart.

How much does a retiree spend on healthcare?

According to the Center for Retirement Research at Boston College, retirees spend an average of $4,274 a year on out-of-pocket healthcare costs, not including long-term care costs. About two-thirds of this is spent on premiums, but other out-of-pocket costs, including copays and deductibles, make up the rest.

How many people will be on Medicare by 2030?

The United States Census Bureau says that all Baby Boomers will be 65 years or older – and therefore eligible for Medicare – by 2030. With about 73 million people in this massive generation, that’s a lot of newly eligible Medicare beneficiaries. Every day, about 10,000 people turn 65.

Does Medicare have a supplement plan?

Medicare beneficiaries have many options, including Original Medicare with a Medigap or Medicare Supplement Insurance plan, as well as many Medicare Advantage and Medicare Part D Prescription Drug Plans to choose from. These plans come with different costs and benefits, and the options change and grow every year.

Direct Mail

Reach your specific target market with a business reply card or custom direct mail pieces. AGA passes on our bulk discounts to our agents, and on top of the bulk discounts, we offer the 50% co-op. Check out how much you can save on a direct mail campaign with AGA:

Internet Leads

Internet leads are generated online generally from a quote request or an appointment scheduling form. Many agents on our internet leads program tell us they prefer this style of lead because the lead is hot HOT when they receive it.

Social Media

Tailored social media programs using Facebook empower agents to reach target markets with a custom-built business page, relevant posts several times per week, and custom ads and landing pages with reply forms to collect exclusive leads. One benefit to our social media program is more control over your budget.

Events

Our events team puts you in front of prospects in your community. From live events, to virtual events, we have it all! Find what works for you and be the face of Medicare in your community!

Get Exclusive Medicare Leads

The need for Medicare Advantage and Medicare Supplement plans is large now and will continue to grow. If you are ready to get exclusive Medicare leads by being in the right place at the right time, we would love to discuss and support your marketing and advertising strategies.

How to get more Medicare leads in 2021?

Let’s take a look at the 15 Best Ways to Generate More Medicare Leads in 2021. 1. Live Transfer Medicare Leads. Live transfer leads are the best and most effective way to get Medicare leads because they have a low CPA. These leads are also well qualified, leading to a high closing rate.

What is Medicare supplement lead?

Medicare Supplement Leads. When trying to generate more Medicare supplement leads, agents usually experience higher closing rates over other types of Medicare leads. These supplement leads easily allow agents to capitalize on the 10,000+ Americans who move into the Medicare category daily.

What is Medicare pay per call?

Pay Per Call Medicare Supplement Leads. With a pay per call system, you can also just pay for calls, which are transferred to your agents. This is similar to live transfer leads in the sense that they are sent to agents directly, who can choose their preferred hours, etc...

What is live transfer Medicare?

Live transfer Medicare leads are not just any old calls either, only people who are pre-screened and pre-qualified and interested ever get transferred to your agents, which makes them more likely to close. The process for pre-qualification screens for critical illnesses like: Cancer. Heart Attack.

How many times do you need to contact Medicare insurance?

Medicare insurance leads for agents need to be contacted at least 6-12 times.

What is Medicare Advantage Lead Generation?

Medicare advantage lead generation requires lead programs based on price, appointment ratios, and return percentages to determine which programs are most fully supported. The advantage program is a premier lead generation program for agent distribution.

What is referral insurance?

Referrals are the key to really building and scaling an effective insurance agency. Consider that every client or prospect you have ever spoken to likely knows at least one person who is interested or has a need for Medicare or Medicare supplements.

What are the two categories of lead generation?

Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound .

What is the most popular method of lead generation?

Inbound is the more popular method of lead generation today. This is because it reflects the way people buy in today’s digital environment. The average person researches products for hours, on their own, before purchasing.

What is outbound lead generation?

It is also called “Interruption lead generation”, and is the process where you seek out the attention of potential prospects, regardless of whether they may be looking for the information or not.

What is the most effective way to stay in touch with your customers?

Social Media is one of the most effective methods of staying in touch with your prospective customers, and seniors are the fastest growing demographic using social media . Provide entertaining and educational content relevant to your relationship on an ongoing basis will give you credibility and keep you top of mind.

How to build a successful business?

1. Build & Maintain a Website. A website is a necessity to build a successful business today, but it doesn’t need to be complicated. At minimum you should highlight clearly who you are, what you do, and why anyone should choose you.

Why is it called permission lead generation?

It’s called Permission Lead Generation because of the fact they you are focusing on providing relevant content, like bread crumbs, that your prospective clients can follow back to you. It is the individual prospect who searches for and chooses the type and the timing of the interaction with your company.

What to do if you are on good terms with Medicare?

If you are on good terms, consider an agreement to exchange leads. Network with an Annuity or LTC specialist, or maybe a Retirement Planner or Investment Specialist that works with seniors but doesn’t want to deal with Medicare products. You have the same potential clients, so it should be beneficial to both parties.

How many leads does a full time agent take?

Agents can order one-time orders or ongoing orders. We recommend on-going orders. Most full-time agents take 20 leads weekly or more. The agent pays for the mailers upfront for 3 to 4 weeks before receiving replies.

Can an agent cold call for Medicare Advantage?

With Medicare Advantage, there is far more compliance rules to adhere to regarding the sale of Medicare Advantage programs. For example, an agent cannot cold call for Medicare Advantage business. Because of these compliance guidelines, we rely on paid leads to sell Medicare Advantage.

Is the Ad Response Rate higher for Medicare Advantage?

Ad response rates are higher. And there is a greater “open-mindedness” to exploring other Medicare plan options. Unlike selling Medicare Supplements whose benefits are the same between carriers, Medicare Advantage carriers all have different co-pays, deductibles, and networks. Plus, these plans may change year-to-year.

How to sell insurance leads?

If you seek a lucrative career in selling insurance, you need a steady supply of quality leads. In addition, purchasing leads is the best way to accelerate your sales, which provides the following benefits: 1 Buying leads is instant —they are generated through content marketing, paid ads, webinars, and social media posts. 2 Insurance leads you purchase are pre-qualified —they are people ready to buy 3 Solid Return on Investment (ROI) 4 Saves time on generating your own leads 5 I nformation is accurate —if contact information from Final Expense Sales Leads is not accurate, you receive a lead replacement. 6 Region-specific —you receive leads directed to the area where you practice 7 You can respond quickly to the interested consumer

How to generate leads for insurance?

One of the best ways to generate leads is through cross-selling. For example, if you are selling final expense insurance, you have clients who already trust you and are possible Medicare Supplement sale opportunities. Cross-selling is something you can use with any existing client.

How many leads never convert to sales?

Statistics say that 80% of leads never convert into sales. Successfully selling Medicare supplements requires understanding that selling this product is different than any other form of insurance. There are two choices a senior citizen can make regarding health insurance.

What is the best way to accelerate sales?

In addition, purchasing leads is the best way to accelerate your sales, which provides the following benefits: Buying leads is instant —they are generated through content marketing, paid ads, webinars, and social media posts. Insurance leads you purchase are pre-qualified —they are people ready to buy.

What is cross selling insurance?

Cross-selling is something you can use with any existing client. Whatever type of insurance you have sold to a client, life insurance, Medicare Supplement insurance, final expense insurance, or health insurance, you can cross-sell any other product to that person. Senior citizens are cautious about trusting strangers.

How many Medicare beneficiaries are there?

How to Generate Leads. There are currently about 54 million Medicare beneficiaries, but that is anticipated to increase to more than 80 million by 2030. In addition, the baby-boom generation of those born between 1946 and 1964 are aging into Medicare eligibility.

Why are some leads solid?

Many consider these leads solid. That is because the recipient shows an interest by reading the card and then mailing back the card. They would not perform these steps if they were not interested. You have no control over the length of time it takes the card to process through the mail.

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