Medicare Blog

how to generate medicare supplement leads

by Miss Emmalee Breitenberg MD Published 2 years ago Updated 1 year ago
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⍟ 14 Ways to Generate Medicare Supplement Leads

  1. Build & Maintain a Website. A website is a necessity to build a successful business today, but it doesn’t need to be...
  2. Social Media Presence. Social Media is one of the most effective methods of staying in touch with your prospective...
  3. Video Marketing. Video Marketing is probably one of the most underused lead...
  4. Telemarketing.

Full Answer

How would one explain Medicare supplement leads?

The Ultimate Guide To Medicare Supplement Leads

  • Overview
  • It’s Risky. If you’re like most agents, you are closing business using some sort of Medicare Supplement lead system.
  • Best Leads. With that said, I think some Medicare Supplement leads are better than others. ...
  • 2 Types Of Medigap Leads. ...
  • Best TM Vendors. ...
  • Best Medicare Supplement Telemarketing Vendors. ...
  • Best DM Vendors. ...
  • Final Thoughts. ...

What Medicare supplement company is best?

The Best's Market Segment Report, titled, "U.S. Medicare Supplement: COVID-19 Depresses Claims ... Headquartered in the United States, the company does business in over 100 countries with regional offices in London, Amsterdam, Dubai, Hong Kong, Singapore ...

Should I get a Medicare supplement?

Medicare Supplement insurance plans go alongside Original Medicare and help pay for out-of-pocket costs not typically covered by Original Medicare. Since Original Medicare has no out-of-pocket maximum, a Medicare Supplement plan could give you a safety net against high medical costs if you face a serious health setback.

Do I really need a Medicare supplement insurance plan?

So yes…I do recommend buying Medicare Supplement Insurance. You don’t necessarily need an expensive, luxury plan, but having something in place is essential. Even if you can’t afford a Supplement, you can (at the very least), purchase a low or no cost Medicare Advantage Plan that will cap your annual out-of-pocket spending at $4-6,000.

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How do I get more Medicare clients?

⍟ 14 Ways to Generate Medicare Supplement LeadsBuild & Maintain a Website. ... Social Media Presence. ... Video Marketing. ... Blogging, Writing Articles. ... Email. ... Online Events: Live webinars, podcasts. ... Direct Requests / Client Referrals. ... Lead Swapping Partnerships (Asking other professionals for referrals)More items...

Where do Medicare leads come from?

Medicare Leads from Direct Mailer Campaigns. Sending direct mailers to gain Medicare leads is another method agents utilize. Running a direct mailer lead campaign can be pricey, but luckily, carriers and field marketing organizations (FMOs) often offer marketing co-op to help cover a percentage of the cost.

How much do Medicare leads cost?

As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead.

Can you solicit Medicare Advantage prospects through email?

The only caveat: If you are initiating contact via email, you're required to include an opt-out opportunity. Direct unsolicited contact, such as text and direct messaging over social media, falls into the same category as unsolicited phone calls and door-to-door solicitation. This means it is not permitted.

How do I get insurance leads?

15 Effective Ways to Generate Insurance Leads OnlineCustomer Referrals. Your current customers are a gold mine! ... Use Social Media. ... Google Search Ads PPC. ... Purchase Lead Lists/Purchase Ready Leads. ... Community Building. ... Create a Good Website. ... Get Listed on Reputable Review Sites. ... Host Webinars.More items...•

How do you market Medicare products?

Medicare Advantage Marketing to current patientsTargeted mail and emails for patients 65+Reminders for current patients during open enrollment.Informational blogs and social media posts.Posters in your office.Referring patients to an informational page on your website with a lead capture.More items...

Is being a Medicare agent worth it?

Medicare agents have significant earning potential and a promising future of stable career growth – but it's not just about the money. Medicare agents also get to help others while taking control of their own careers. For the right person, Medicare sales can be a very rewarding and lucrative career.

Can you make good money selling Medicare?

Is Selling Medicare Lucrative? In short, yes. The average Medicare Advantage policy pays around $287 a year in commission if the purchase replaces an existing plan. However, you can get approximately double that — $573— if you write up a new Medicare Advantage plan for someone who hasn't had one before.

What are the three main ways in which Medicare sales occur?

There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans.

Can you sell Medicare door-to-door?

Medicare does not send "representatives" to solicit your business. Unsolicited sales calls are prohibited: Federal regulations prohibit unsolicited telephone calls, door-to-door visits, emails and other forms of sales without your permission.

Why do doctors not like Medicare Advantage plans?

If they don't say under budget, they end up losing money. Meaning, you may not receive the full extent of care. Thus, many doctors will likely tell you they do not like Medicare Advantage plans because private insurance companies make it difficult for them to get paid for their services.

Do Medicare reps go door-to-door?

Medicare officials don't go to door-to-door and will only correspond with recipients via phone or email if prompted to first. Official insurance communication is always mailed.

What is the most common way to generate leads?

Telemarketing probably the most common way to generate leads, whether you call yourself or purchase leads. Unlike a lot of other insurance niches like final expense telemarketing leads where the leads suck, telemarketing still works well for the Medicare Supplement market. To summarize what to expect….

How much of the population does Medicare want?

For example, most Medicare agents selling Medicare Supplements want 30% or less of the population to have Medicare Advantage plans. It’s better to target for Medicare Supplements in areas with less Medicare Advantage prospects.

Is Medicare Supplement a lead?

Medicare Supplement leads are no different than any other insurance lead. Ultimately, a lead is just a lead. It’s an opportunity to converse with a Medicare prospect that may need your help.

Is Medicare Supplement lead system risky?

It’s Risky. If you’re like most agents, you are closing business using some sort of Medicare Supplement lead system. There are a lot of different Medicare Supplement leads for agents. And while SOME work well… many are unproven, don’t work, and WILL drain your bank account dry!

Does Lead Concepts offer Medicare Supplement leads?

If you click on “Direct Mail” under their “Services” tab, you can view all of their options. Lead Concepts offers exclusive Medicare Supplement leads as well as exclusive Medicare Advantage leads . Leads are highly responsive. In fact, Lead Concepts expects the average Medicare Supplement lead order to pull 2% of more.

What happens after a Med Supp lead is generated?

After a Med Supp lead is generated, the call recording is sent to management for review. Agents only receive prospects who have requested more info, so you can focus on following up with genuine lead opportunities.

How often does Medicare increase?

Every year seniors get a rate increase from their Medicare Supplement company – sometimes twice a year. Seniors living on fixed incomes simply cannot afford these crippling rate increases.

What is Scrubbed Sales Data?

Scrubbed sales data is filtered by the cities, zip codes, counties, or states indicated in your order. Standard filters for the best Medicare leads target seniors ages 67 to 80, income levels of at least $20,000, and MAPR below 20%.

Can you guarantee an internet lead is exclusive?

You can’t guarantee that an internet lead is truly exclusive when a prospect might have requested quotes across several websites – multiplying your competition for the steep price you pay. When we say exclusive, we mean it.

Can seminars drain agents?

Tough to organize and expensive to executive, seminars can easily drain an agent’s resources if not done properly. Within the time it takes to put together a seminar, you could have enrolled twice as many seniors using telemarketed leads.

What is Medicare supplement lead?

Medicare Supplement Leads. When trying to generate more Medicare supplement leads, agents usually experience higher closing rates over other types of Medicare leads. These supplement leads easily allow agents to capitalize on the 10,000+ Americans who move into the Medicare category daily.

What is Medicare Advantage Lead Generation?

Medicare advantage lead generation requires lead programs based on price, appointment ratios, and return percentages to determine which programs are most fully supported. The advantage program is a premier lead generation program for agent distribution.

What is Medicare pay per call?

Pay Per Call Medicare Supplement Leads. With a pay per call system, you can also just pay for calls, which are transferred to your agents. This is similar to live transfer leads in the sense that they are sent to agents directly, who can choose their preferred hours, etc...

How to get more Medicare leads in 2021?

Let’s take a look at the 15 Best Ways to Generate More Medicare Leads in 2021. 1. Live Transfer Medicare Leads. Live transfer leads are the best and most effective way to get Medicare leads because they have a low CPA. These leads are also well qualified, leading to a high closing rate.

What is live transfer Medicare?

Live transfer Medicare leads are not just any old calls either, only people who are pre-screened and pre-qualified and interested ever get transferred to your agents, which makes them more likely to close. The process for pre-qualification screens for critical illnesses like: Cancer. Heart Attack.

How many times do you need to contact Medicare insurance?

Medicare insurance leads for agents need to be contacted at least 6-12 times.

What is referral insurance?

Referrals are the key to really building and scaling an effective insurance agency. Consider that every client or prospect you have ever spoken to likely knows at least one person who is interested or has a need for Medicare or Medicare supplements.

Do independent agents purchase leads?

Many independent agents purchase leads, but the market is particularly crowded, and these leads are available to any agent with a marketing budget. There are many options for generating leads that will give you an edge over the competition: Rules vary based on product type.

Can you discuss benefits with certified agents?

Benefits and plan information is only allowed to be discussed by certified and approved agents. Set appointments. Your personnel can set the dates for a follow-up conversation, or do live transfers over the phone when a lead is considered “hot.”.

Is Medicare booming for baby boomers?

A. With baby boomers moving into the Medicare eligible age, your opportunities to find Medicare eligible prospects will be “booming.”. In fact, if you are generating your own leads with our proven successful method, you could be tapping into a gold mine. Many independent agents purchase leads, but the market is particularly crowded, ...

Can temporary employees work for Medicare?

In fact, these temporary employees will work to your benefit to assist in setting appointments on your behalf once the lead has been qualified. Just be sure they do not discuss any Medicare plan information with the client. Benefits and plan information is only allowed to be discussed by certified and approved agents.

Can you sell Medicare supplements to 65 leads?

Rules vary based on product type. If you are selling Medicare supplements to turning 65 leads, there are few er restrictions, per MMG. However, if you are looking to push Medicare Advantage plans, things become a bit trickier. Once you have determined which product type you are interested in marketing, you can begin the next step.

How to generate leads for insurance?

One of the best ways to generate leads is through cross-selling. For example, if you are selling final expense insurance, you have clients who already trust you and are possible Medicare Supplement sale opportunities. Cross-selling is something you can use with any existing client.

How to sell insurance leads?

If you seek a lucrative career in selling insurance, you need a steady supply of quality leads. In addition, purchasing leads is the best way to accelerate your sales, which provides the following benefits: 1 Buying leads is instant —they are generated through content marketing, paid ads, webinars, and social media posts. 2 Insurance leads you purchase are pre-qualified —they are people ready to buy 3 Solid Return on Investment (ROI) 4 Saves time on generating your own leads 5 I nformation is accurate —if contact information from Final Expense Sales Leads is not accurate, you receive a lead replacement. 6 Region-specific —you receive leads directed to the area where you practice 7 You can respond quickly to the interested consumer

How many leads never convert to sales?

Statistics say that 80% of leads never convert into sales. Successfully selling Medicare supplements requires understanding that selling this product is different than any other form of insurance. There are two choices a senior citizen can make regarding health insurance.

What is the best way to accelerate sales?

In addition, purchasing leads is the best way to accelerate your sales, which provides the following benefits: Buying leads is instant —they are generated through content marketing, paid ads, webinars, and social media posts. Insurance leads you purchase are pre-qualified —they are people ready to buy.

What is cross selling insurance?

Cross-selling is something you can use with any existing client. Whatever type of insurance you have sold to a client, life insurance, Medicare Supplement insurance, final expense insurance, or health insurance, you can cross-sell any other product to that person. Senior citizens are cautious about trusting strangers.

How many Medicare beneficiaries are there?

How to Generate Leads. There are currently about 54 million Medicare beneficiaries, but that is anticipated to increase to more than 80 million by 2030. In addition, the baby-boom generation of those born between 1946 and 1964 are aging into Medicare eligibility.

Why are some leads solid?

Many consider these leads solid. That is because the recipient shows an interest by reading the card and then mailing back the card. They would not perform these steps if they were not interested. You have no control over the length of time it takes the card to process through the mail.

Is Facebook good for Medicare?

This fact alone makes Facebook the ideal platform for generating Medicare supplement leads . Besides having a strong user base of seniors, Facebook also offers some of the most targeted advertising opportunities around. If you target ads correctly, you can bring your cost per lead down, and trigger high engagement rates with your ads.

Is Facebook good for Medicare supplement leads?

It doesn't take a genius to see that Facebook is the ideal spot for generating Medicare supplement leads. Thanks to their senior demographics, community-building features, and targeted ads, you can reach warm leads who are looking for solutions.

How to establish a digital presence for Medicare?

They are online and on social media platforms. To establish a digital presence, you’ll need a website that looks good and functions well in addition to getting active on social media.

Where can I volunteer for Medicare?

You can volunteer at senior centers, food banks, and many other places. It helps you establish a presence in your community and be identified as the Medicare insurance expert. You will become the go-to person for everyone’s Medicare needs, all while doing some good in your community. Create a Digital Presence.

Is Facebook a Medicare lead?

Among the various platforms, Facebook takes the lead with the presence of Medicare eligible. In fact, 62 % of seniors online are 65+, and 72% are between 50 and 64. (Facebook Stats) When you post on Facebook, you already have a great audience. Facebook is essentially one of the ideal places to generate free Medicare leads.

How to Generate Medicare Leads Turning 65

As an independent insurance agent, a significant portion of your job is expanding your client portfolio and generating new leads. However, finding exclusive medicare leads is sometimes easier said than done.

Secure Insurance Referrals: Medicare, Medicare Supplement, and Medicare Advantage

One of the best ways to increase your Medicare leads turning 65 is by asking for insurance referrals. Referrals are an excellent way to expand your network and secure a potential lead before they turn 65. One of the best resources? Current clients enrolled in Medicare insurance. Chances are they know several people who are eligible for Medicare.

Access the Medicare Leads Turning 65 from Savers Marketing

If you don’t have time to seek out referrals but are ready to generate more Medicare leads turning 65, we have the perfect solution - our Turning 65 Tool. This brand new tool was designed specifically for insurance agents so they can identify prospects approaching 65.

How to Keep Generating Medicare Leads Turning 65

Breaking into the senior market isn’t difficult, so long as you have the right resources by your side. To generate more Medicare leads turning 65 and maintain positive relationships with clients, independent insurance agents must keep up with the following practices:

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