Medicare Blog

how to get medicare leads

by Tristin Langosh Published 3 years ago Updated 1 year ago
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  1. Direct mail. Now, you can achieve your set target of getting exclusive medicare leads by direct mail. As time passes, the cost for direct mail is significantly increasing.
  2. Internet leads. Another way of generating Medicare leads is through the internet. You can do it by setting up a quote request or an appointment scheduling form.
  3. Social media. Running social media programs on platforms like Facebook helps private insurance agents or companies to reach their targeted audience.
  4. Campaigns/Events. Now, you can interact with prospects in real-time through events and campaigns. Our team helps you get medicare leads within your community.

Full Answer

How to generate Medicare supplement leads?

How To Get Medicare Leads? 1. Direct mail. Now, you can achieve your set target of getting exclusive medicare leads by direct mail. As time passes,... 2. Internet leads. Another way of generating Medicare leads is through the internet. You can do it by setting up a quote... 3. Social media. Running ...

How much do Medicare Advantage Companies pay for direct mail leads?

Jun 30, 2017 · How do I generate my own Medicare leads and increase my sales? Determine your product. Rules vary based on product type. If you are selling Medicare supplements to turning 65 leads,... Identify your segment or target audience. Are you looking at pre-marketing efforts for 63-64-year-olds? We ...

Do you need paid leads to sell Medicare Advantage?

HOW TO GET THE BEST MEDICARE LEADS. Lead Concepts offers exclusive Medicare leads including Medicare Advantage, Medicare Supplements and Medicare T65 Leads. After 30 years of experience in the direct mail industry, we consider ourselves to be the best in providing healthcare leads. By staying informed, adjusting our campaigns and employing continuous …

How does the Medicare Advantage lead subsidy work?

Jan 22, 2022 · The best way to get leads to close and generate more leads is to follow up. Do what you say you’re going to do. You show that you’re reputable and trustworthy. You can then ask leads and clients for referrals for even more leads and business. A Guide to Medicare Leads for Agents There are a few tried and true ways to get Medicare leads for Agents.

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How much do Medicare leads cost?

The agent who sold 1,000+ plans in 2019, has his Medicare Advantage lead costs ENTIRELY paid for!...Medicare Advantage Direct Mail Lead Subsidy Chart.Actual Cost To AgentConversion Ratio (Policies-To-Leads)$10.00 per lead>25%$15.00 per lead>20%$20.00 per lead>15%$25.00 per lead<15%2 more rows•Jul 22, 2021

How do I find Medicare customers?

⍟ 14 Ways to Generate Medicare Supplement LeadsBuild & Maintain a Website. ... Social Media Presence. ... Video Marketing. ... Blogging, Writing Articles. ... Email. ... Online Events: Live webinars, podcasts. ... Direct Requests / Client Referrals. ... Lead Swapping Partnerships (Asking other professionals for referrals)More items...

Is selling Medicare lucrative?

Is Selling Medicare Lucrative? In short, yes. The average Medicare Advantage policy pays around $287 a year in commission if the purchase replaces an existing plan. However, you can get approximately double that — $573— if you write up a new Medicare Advantage plan for someone who hasn't had one before.Feb 22, 2022

Can you advertise for Medicare?

Medicare private plans are allowed to conduct certain activities. For instance, companies can market their plan through direct mail, radio, television, and/or print advertisements. Agents can also visit your home if you invite them for a marketing appointment. Never feel pressured to join any plan.

How do I get T65 leads?

Offer education opportunities By offering regular question and answer sessions, informational, educational groups, or discussion seminars, you can educate seniors and help them navigate the complex Medicare system. This helps build relationships and trust with them that can lead to potential T65 leads and referrals.

Can you solicit Medicare Advantage prospects through email?

Due to a change reflected in the 2019 MCMG and now in the Medicare Advantage & Part D Communication Requirements, agents are permitted to make unsolicited direct contact with potential enrollees via email.Sep 9, 2021

Is Medicare hard to sell?

No, it's not hard to sell Medicare Supplements. When you're first starting, it should be easy, because everyone on Medicare needs one. It's just an insurance product. You're not a member – you're a policyholder, and that means a lot to people.May 26, 2020

Is being a Medicare agent worth it?

Medicare agents have significant earning potential and a promising future of stable career growth – but it's not just about the money. Medicare agents also get to help others while taking control of their own careers. For the right person, Medicare sales can be a very rewarding and lucrative career.Jul 1, 2020

Which type of insurance agents make the most money?

Overview of the Insurance Field While there are many kinds of insurance (ranging from auto insurance to health insurance), the most lucrative career in the insurance field is for those selling life insurance.

What are the 3 main ways in which Medicare sales occur?

There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans. While some agents sell all three, others prefer to specialize in only one – either Medicare Advantage or Medicare Supplement.Mar 10, 2017

Can you advertise Medicare on Facebook?

The Ultimate Facebook Toolkit for Medicare Agents. Targeted Advertising: Social media is a great way to communicate to a specific audience. If you sell Medicare Supplements and Medicare Advantage, you can target your ad to users who are close to age 65 (or older) and live in your state (or one of the areas you sell).

Can you cold call Medicare Advantage?

Answer: Medicare has given permission to private companies to market and sell Medicare Advantage Plans and Part D prescription drug plans but there are very clear guidelines they must follow. Sales representatives are not allowed to call you unless you specifically ask them to do so.Jun 8, 2017

Direct Mail

Reach your specific target market with a business reply card or custom direct mail pieces. AGA passes on our bulk discounts to our agents, and on top of the bulk discounts, we offer the 50% co-op. Check out how much you can save on a direct mail campaign with AGA:

Internet Leads

Internet leads are generated online generally from a quote request or an appointment scheduling form. Many agents on our internet leads program tell us they prefer this style of lead because the lead is hot HOT when they receive it.

Social Media

Tailored social media programs using Facebook empower agents to reach target markets with a custom-built business page, relevant posts several times per week, and custom ads and landing pages with reply forms to collect exclusive leads. One benefit to our social media program is more control over your budget.

Events

Our events team puts you in front of prospects in your community. From live events, to virtual events, we have it all! Find what works for you and be the face of Medicare in your community!

Get Exclusive Medicare Leads

The need for Medicare Advantage and Medicare Supplement plans is large now and will continue to grow. If you are ready to get exclusive Medicare leads by being in the right place at the right time, we would love to discuss and support your marketing and advertising strategies.

How to establish a digital presence for Medicare?

They are online and on social media platforms. To establish a digital presence, you’ll need a website that looks good and functions well in addition to getting active on social media.

What is networking for insurance agents?

Insurance agents have a couple of options when it comes to networking at events. You can either take advantage of attending current events or create an opportunity and host your own. Events allow you to present information and have a personal one-on-one conversation.

Is word of mouth marketing effective?

Over time word of mouth marketing has proven to be effective and possibly the most convincing. People are more likely to buy when referred by a friend, according to a study from Neilson. Once you have sold a client, that client should become yours for life.

Is Facebook a Medicare lead?

Among the various platforms, Facebook takes the lead with the presence of Medicare eligible. In fact, 62 % of seniors online are 65+, and 72% are between 50 and 64. (Facebook Stats) When you post on Facebook, you already have a great audience. Facebook is essentially one of the ideal places to generate free Medicare leads.

How to get Medicare leads?

A way that you can accomplish this is by developing an affinity partnership with a local business in your community. Places like, pharmacies, grocery stores, doctor offices or local shops are great examples of the kinds of business you could team up with. You’ll be looking for an affinity partner that will help advertise your business and generate referrals. Of course, the potential partner will be looking for ways you will support their business as well.

What is lead in insurance?

In the insurance industry, leads are what sustain your business. Of course, you need the contracts, training, and other skills to be a successful insurance agent, but without leads, you’ll just be spinning your wheels.

What is a T65 direct mailer?

T65 Mailers — Leads for this type of campaign are those aging into Medicare, hence T (urning) 65.

When should Medicare mailers be sent?

The mailers should run two to six months prior to the target consumers’ birthday months at age 65. You are able to sell Medicare Supplement and Medicare Advantage Prescription Drug (MAPD) plans to leads gained from these mailers.

Is marketing the ultimate goal of a Medicare event?

With these events, marketing is not the ultimate goal. There is certainly potential to gain leads from this type of event, but your main focus needs to be on providing accurate, well-rounded, Medicare information to your attendees. Lead generation can then come into play after the educational event.

Can you hold a Medicare educational event?

Medicare Educational Events. The COVID-19 pandemic has thrown a wrench the ability to hold Medicare educational events and although in some states and counties you might not be able to hold one right now, that doesn’t mean you need to count out the opportunity forever!

Can you volunteer for Medicare?

You can volunteer your time a few days a week to be available to answer general Medicare questions. In return, the pharmacy can display your business cards or a flyer and refer your business to their customers.

Do independent agents purchase leads?

Many independent agents purchase leads, but the market is particularly crowded, and these leads are available to any agent with a marketing budget. There are many options for generating leads that will give you an edge over the competition: Rules vary based on product type.

Can you discuss benefits with certified agents?

Benefits and plan information is only allowed to be discussed by certified and approved agents. Set appointments. Your personnel can set the dates for a follow-up conversation, or do live transfers over the phone when a lead is considered “hot.”.

Is Medicare booming for baby boomers?

A. With baby boomers moving into the Medicare eligible age, your opportunities to find Medicare eligible prospects will be “booming.”. In fact, if you are generating your own leads with our proven successful method, you could be tapping into a gold mine. Many independent agents purchase leads, but the market is particularly crowded, ...

Can temporary employees work for Medicare?

In fact, these temporary employees will work to your benefit to assist in setting appointments on your behalf once the lead has been qualified. Just be sure they do not discuss any Medicare plan information with the client. Benefits and plan information is only allowed to be discussed by certified and approved agents.

Can you sell Medicare supplements to 65 leads?

Rules vary based on product type. If you are selling Medicare supplements to turning 65 leads, there are few er restrictions, per MMG. However, if you are looking to push Medicare Advantage plans, things become a bit trickier. Once you have determined which product type you are interested in marketing, you can begin the next step.

Why is eligibility important for D-SNPs?

Eligibility is crucial in the market of D-SNPs. That being said, it is equally important for agents to be attentive and reassuring to the client. D-SNPs are likely to improve the client’s quality-of-life, yet many Americans are not even aware that they qualify.

What is dual eligible special needs?

Dual-Eligible Special Needs Plans are for people who have qualified for both Medicare AND Medicaid and need additional help. Although ultimately determined by the state, DSNP benefits usually include very low or $0 premiums, vision and hearing benefits, over-the-counter benefits, gym memberships, and transportation to and from medical appointments.

Is D-SNP marketing easier than regular health insurance?

D-SNP marketing is slightly easier than marketing for regular health insurance because the prospective customer does not have to pay for your services and his or her plan usually comes at extremely low premiums. From the Editor: “3 Mistakes Medicare Agents Make When Selling D-SNP’s”. “1.

1. Know the Basics of Marketing

There are a few pieces of information in place before you start generating Medicare leads. You have to know your products, target market, and why someone should buy insurance from you.

2. Search Engine Magic

People turn to search engines when they have a question about something or they want to compare products. They’ll try to find the answer themselves before they reach out to a professional.

3. Be Educational

About 29% of people said they don’t understand their Medicare plans well or at all. Close to a quarter of people said they don’t fully understand Medicare Advantage plans.

4. Buy Leads

How much time do you have to devote to lead generation on a regular basis? Probably very little.

5. Always Follow Up

You have to show that you’re trustworthy to your leads. If you only contact them when you have something to sell, they’ll tune you out quickly.

A Guide to Medicare Leads for Agents

There are a few tried and true ways to get Medicare leads for Agents. Get your marketing messages down, utilize digital avenues, and always follow up. Most of all, be approachable and educational so people can truly understand what they’re buying.

How many leads does a full time agent take?

Agents can order one-time orders or ongoing orders. We recommend on-going orders. Most full-time agents take 20 leads weekly or more. The agent pays for the mailers upfront for 3 to 4 weeks before receiving replies.

What is a dual eligible person?

Folks labeled as “Dual Eligible” (or D-SNP) who have both Medicare and Medicaid or, Have access to a special plan to cover their chronic disease like diabetes. Our goal is to meet with prospects, build rapport and trust, then discover opportunities for better Medicare Advantage plans.

Can an agent cold call for Medicare Advantage?

With Medicare Advantage, there is far more compliance rules to adhere to regarding the sale of Medicare Advantage programs. For example, an agent cannot cold call for Medicare Advantage business. Because of these compliance guidelines, we rely on paid leads to sell Medicare Advantage.

Is the Ad Response Rate higher for Medicare Advantage?

Ad response rates are higher. And there is a greater “open-mindedness” to exploring other Medicare plan options. Unlike selling Medicare Supplements whose benefits are the same between carriers, Medicare Advantage carriers all have different co-pays, deductibles, and networks. Plus, these plans may change year-to-year.

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