how to market to someone aging into medicare

^{Driving Medicare Plan Growth With Age-In Marketing}

1. Implement an omni-channel advertising approach The key to a successful Age-In campaign is developing an impactful creative strategy that separates your plan from the other Medicare plans and executing ...
2. Develop a customized approach to transition individual (ACA) or group members One of the greatest opportunities for plans to build enrollment is through transitioning their individual (ACA) and group ...
3. Create and execute a Late to Medicare campaign

Full Answer

How to transition from marketplace to Medicare coverage?

How to transition from the Marketplace to Medicare coverage If you have a health plan through the Health Insurance Marketplace® and will soon have Medicare eligibility, it’s not too soon to start planning for your coverage to switch. If you have a Marketplace plan now, you can keep it until your Medicare coverage starts.

Why is it important to market to the elderly?

They have a large amount of disposable income, they’re looking for guidance to help live longer, healthier lives, and they’re open to a properly delivered marketing message. Marketing to them shouldn’t be a passing thought, it should be considered for every major campaign.

Should you use “senior citizen” and “elderly” in your marketing strategy?

Inundating older customers with words such as “senior citizen” and “elderly” can be detrimental to your marketing strategy. And making older generations feel relevant can be straightforward:

When should I apply for Medicare Part A?

When to apply for Medicare. For most people, this is 3 months before, the month of, and 3 months after their 65th birthday. It’s important to sign up for Medicare when you’re first eligible because once your Medicare Part A coverage starts, you’ll have to pay full price for a Marketplace plan.

How do you attract Medicare patients?

Here are five ways on how to attract Medicare patients to your clinic to grow your market share in the Medicare space.Home Health Care. If your clinic offers home health services, promote them. ... Health Screenings. ... Mental Health Services. ... Telehealth. ... Patient-Provider Matching.

How do you promote Medicare?

Marketing Medicare Advantage to prospective new patients as they turn 65Mailers to people turning 65.Hospital newsletters.Community events.Retargeting and pay-per-click ads.Facebook and other social media ads.

What are the 3 main ways in which Medicare sales occur?

There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans.

What is Medicare solicitation?

People representing Medicare plans aren't allowed to: Come to your home uninvited to sell or endorse anything. Call you unless you're already a member of the plan. If you're a member, the agent who helped you join can call you.

Is selling Medicare lucrative?

Is Selling Medicare Lucrative? In short, yes. The average Medicare Advantage policy pays around $287 a year in commission if the purchase replaces an existing plan. However, you can get approximately double that — $573— if you write up a new Medicare Advantage plan for someone who hasn't had one before.

How much do Medicare leads cost?

As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead.

Can you solicit Medicare Advantage prospects through email?

The only caveat: If you are initiating contact via email, you're required to include an opt-out opportunity. Direct unsolicited contact, such as text and direct messaging over social media, falls into the same category as unsolicited phone calls and door-to-door solicitation. This means it is not permitted.

Which of the following is an allowable form of contact for prospecting for Medicare Advantage clients?

Due to a change reflected in the 2019 MCMG and now in the Medicare Advantage & Part D Communication Requirements, agents are permitted to make unsolicited direct contact with potential enrollees via email.

Which of the following is considered the best defense under the Medicare Integrity Program?

Which of the following is considered the best defense under the Medicare Integrity program? Having a strong compliance plan.

Can you sell Medicare door to door?

MA/PD PLANS May not market to beneficiaries door to door, including leaving materials at a beneficiary's doorstep. May call a beneficiary they enrolled in a plan to discuss plan business, as well as discuss the availability of other plan options/types within the same parent organization.

Do Medicare reps go door to door?

Medicare officials don't go to door-to-door and will only correspond with recipients via phone or email if prompted to first. Official insurance communication is always mailed.

What are Medicare marketing materials?

Marketing materials are any materials developed and or distributed by entities covered by the Medicare Marketing Guidelines (MMG) and are targeted to Medicare beneficiaries.

Is education important for Medicare?

Education is key when launching a New-to-Medicare marketing campaign. After all, Medicare can be confusing for most consumers, particularly for first-timers. See how we helped Piedmont Community Health Plan target a highly coveted Medicare audience – New-to-Medicare prospects who will soon age-in to their benefits. This included a targeted direct mail package that offered a free educational guide to all things Medicare, a paid search campaign and a custom microsite – featuring tips for choosing the right plan and videos designed to address common Medicare questions.

Is Medicare age in anymore?

Medicare marketing professionals know, it’s not just “age-in” anymore. Older adults are retiring later, which can make targeting valuable New-to-Medicare consumers increasingly challenging. Media Logic has a proven set of year-round strategies and tactics for attracting and closing New-to-Medicare leads that can be customized around your market, your opportunities and your brand. See some examples of New-to-Medicare marketing campaigns that we’ve worked on for our clients. For more insights, you can also download our tip sheet on “A New Approach for New-to-Medicare.”

1. Implement an omni-channel advertising approach

The key to a successful Age-In campaign is developing an impactful creative strategy that separates your plan from the other Medicare plans and executing it through direct mail and digital channels.

2. Develop a customized approach to transition individual (ACA) or group members

One of the greatest opportunities for plans to build enrollment is through transitioning their individual (ACA) and group members. This can be done by providing a seamless transition to a Medicare plan by offering resources and assistance channels to help members with the decision-making process.

3. Create and execute a Late to Medicare campaign

With so many Americans choosing to delay Medicare enrollment past the age of 65, Medicare plans must develop an effective Late to Medicare strategy. Accenture reported that 48% of Americans plan to delay retirement past the age of 65.

How to target senior citizens?

There are numerous ways to directly target senior citizens, without diluting their sense of independence: Adjust the Relevant Criteria: When selling a product, the basic goal isn’t to sell the product, but rather, what the product can do for the customer.

How much money do seniors make in 2023?

According to the U.S. Census Bureau, they earn $2,000 less today than the same age group did in 1980. By 2023, almost 70% of disposable income will originate from senior citizen spending. On top of this, by 2050 more than 83 million people will be 65 or older.

What is an active retiree?

Active Retirees (65+): This group of seniors no longer earns active income. Their money is sourced from savings, assets, Social Security, pensions, and more. They live on a “fixed income”.

Why is mobile marketing important?

Mobile marketing is simple, everpresent, and effective. People rely on their mobile devices for many reasons, from convenience to responsiveness. This is especially important for the slightly younger mature demographic – below 70 years old.

Why do seniors ask for personal information?

Trust: When asking seniors for personal details, make sure they understand why the information is needed, and why it will help with their overall experience. It helps to reinforce that their private information is safe and secure. Both testimonials and money back guarantees can also help foster trust.

What age group is considered senior?

While it’s easy to think of the senior market as one population segment, it comprises four major groups: Pre-Retirees (50-65): The term senior generally starts at 55 years of age and up, but many people turning 50 are also planning for retirement. Additionally, younger spouses (ages 45-54) married to older retirees are often ready ...

What age group is the millennial generation?

Earlier generations have operated on the assumption that their children will earn higher wages and live better lives, millennials (age 18-34) have bucked this trend, and are the first generation to have lower incomes and fewer jobs as compared to previous generations.

When does Medicare enroll?

Your Medicare enrollment period begins three months before your 65th birthday, includes the month you turn 65, and ends three months after the month you turn 65.

Who can tell you about Medicare Part B?

Your employer's benefits administrator can also tell you what steps to take, if any, regarding Medicare Part B. Your employer's benefits administrator will provide you with information about RightOpt. You can contact a RightOpt Advocate to learn more about Medicare and the plans available in your area.

What to do if you are currently working and have no immediate plans to retire?

If you are currently working and have no immediate plans to retire: Contact your employer's benefits administrator to learn about any changes to your current medical coverage. Your employer's benefits administrator can also tell you what steps to take, if any, regarding Medicare Part B.

How many baby boomers will be on Medicare?

Approximately 26 million Baby Boomers will age into Medicare through 2030. This next wave of Medicare enrollees referred to as “trailing edge” is different from “leading-edge” Boomers, many of whom have already enrolled in Medicare.

What is the next wave of Medicare enrollees?

Many researchers describe two groups within the Baby Boomer generation: "leading edge" and "trailing edge.". Trailing-edge Boomers are the next wave of Medicare enrollees, while leading-edge Boomers have mostly aged into the program already.

What should health plans consider?

Health plans also should consider developing strategies to identify new partners; developing new services to assist members as they age (e.g., care managers, transition coaches); segmenting their populations to develop appropriate outreach and communication strategies and patient activation levels; and offering solutions to help trailing-edge Boomers manage chronic conditions, stay active in their health care, and engage with their health plan.

Do trailing edge boomers use health technology?

Consumer surveys have also found that trailing-edge Boomers already use health technology more than their older counterparts , and many are interested in new technologies to support aging in the home (e.g., telemedicine, remote-patient monitoring (RPM)). However, privacy and security concerns may give many pause as these technologies become increasingly available.

Should health plans provide simpler communications?

Health plans should consider providing simpler communications in both traditional print and online formats and tools to assist in comparing coverage options given an individual’s historic and potential future benefits usage.

Do trailing edge boomers retire?

Trailing-edge Boomer women are more likely to have been in the workforce. Moreover, many trailing-edge Boomers are retiring in new areas of the country, staying in their homes longer as they turn away from traditional retirement communities, and facing dire financial circumstances as they look to retire.

Health Tips for Senior Citizens Aging into Medicare

Today, about 13% of the U.S population is age 65 or older. Older citizens make up the fastest-growing part of the community. Aging is better now than it was for our grandparents. There are social changes in our society and proven lifestyle habits that have allowed senior citizens to live longer.

1. Eat Healthily

As you age, your digestive system slows down. Eating vegetables, high-fiber fruits, and whole grains can help you to keep healthy. Combining physical activity and eating nutritious food will help your body fight diseases such as blood pressure, obesity, and type 2 diabetes. Seniors are also prone to dehydration.

2. Quit Smoking

Gone are the days when your lungs were strong. Smoking can lead to heart failure, strokes, and cancer. Men can also have erectile dysfunction. The smoke you inhale attacks skin elasticity and causes excessive wrinkling. Quitting this habit can be the primary step in staying healthy and combating aging.

3. Weight

Excess weight will increase the chances of heart diseases, high blood pressure, and diabetes. Use the body mass index to check whether your weight is right for your height. Avoid sugary drinks and get used to taking plenty of water. Once you achieve the right weight, maintain it by eating healthy and staying active.

4. Stay Active

Regular exercise ensures that the body maintains its strength, balance, and flexibility. Make sure you engage in physical activity to keep fit. You do not have to join the gym to stay fit. You can choose something that you love doing. For instance, you can walk your dog every morning.

5. Prevent Falls

Your body becomes vulnerable as you age. Remove anything that puts you at risk of falling. Mend the loose carpet or throw away unwanted rugs. Keep your path clear of electrical cords and clutter. Make sure that your entire house is well lit, including the hallways. Wear well-fitting shoes with good support.

6. Sleep

Most seniors have insomnia. Having adequate sleep allows your body to rest and release any tension. Turn off the lights in your bedroom to spur drowsiness. A comfortable, calm, and quiet bedroom will also ensure that you enjoy your sleep.