Medicare Blog

how to prospect medicare

by Rahul Gislason V Published 2 years ago Updated 1 year ago
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Increase Your Medicare Prospects in 4 Ways

  • Have a Strategic Medicare Product Offering. The best way you’re going to expand your customer base is through portfolio diversification. ...
  • Expand your Medicare Knowledge. And sharpen your sales skills. This has to be a continual effort if you want to remain competitive. ...
  • Build a Network of Senior-Focused Professionals. Who else works with seniors in your community? Find out and create a local group. ...
  • Create Opportunities to Delight and Impress

⍟ 14 Ways to Generate Medicare Supplement Leads
  1. Build & Maintain a Website. ...
  2. Social Media Presence. ...
  3. Video Marketing. ...
  4. Blogging, Writing Articles. ...
  5. Email. ...
  6. Online Events: Live webinars, podcasts. ...
  7. Direct Requests / Client Referrals. ...
  8. Lead Swapping Partnerships (Asking other professionals for referrals)

How do I sign up for Medicare?

Contact Social Security to sign up for Medicare. Part A covers inpatient hospital stays, skilled nursing facility care, hospice care, and some home health care. Part B covers certain doctors’ services, outpatient care, medical supplies, and preventive services.

Are you tapping into a Medicare gold mine?

With baby boomers moving into the Medicare eligible age, your opportunities to find Medicare eligible prospects will be “booming.” In fact, if you are generating your own leads with our proven successful method, you could be tapping into a gold mine.

Do I have to pay for Medicare as I get It?

You typically pay a portion of the costs for covered services as you get them. Under Original Medicare, you don’t have coverage through a Medicare Advantage Plan or another type of Medicare health plan. Refer to Medicare glossary for more details.

Can I see a doctor anywhere with Medicare?

You can see any doctor or hospital that takes Medicare, anywhere in the U.S. An insurance policy you can buy to help lower your share of certain costs for Part A and Part B services (Original Medicare). You join a Medicare-approved plan from a private company that offers an alternative to Original Medicare for your health and drug coverage.

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How do you market Medicare products?

Medicare Advantage Marketing to current patientsTargeted mail and emails for patients 65+Reminders for current patients during open enrollment.Informational blogs and social media posts.Posters in your office.Referring patients to an informational page on your website with a lead capture.More items...

How do you make money selling Medicare?

Generally, insurance agents often earn two types of commissions when selling Medicare plans: A dollar amount per application (Medicare Advantage and prescription drug plans) or a percentage of the premium sold (Medicare Supplements).

How can I get free Medicare leads?

5 Ways to generate Free Medicare LeadsAsk for Referrals. Referrals or word of mouth may be the oldest, best, and least expensive ways for insurance agents to generate Medicare leads and grow your business. ... Form Community Partnerships. ... Create a Digital Presence. ... Host and Network with Seniors at Events. ... Personal Contact.

What are 3 main ways in which Medicare sales occur?

There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans.

How do I get Medicare clients?

⍟ 14 Ways to Generate Medicare Supplement LeadsBuild & Maintain a Website. ... Social Media Presence. ... Video Marketing. ... Blogging, Writing Articles. ... Email. ... Online Events: Live webinars, podcasts. ... Direct Requests / Client Referrals. ... Lead Swapping Partnerships (Asking other professionals for referrals)More items...

Is selling Medicare easy?

No, it's not hard to sell Medicare Supplements. When you're first starting, it should be easy, because everyone on Medicare needs one. It's just an insurance product. You're not a member – you're a policyholder, and that means a lot to people.

How much do Medicare leads cost?

As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead.

Is selling Medicare lucrative?

Is Selling Medicare Lucrative? In short, yes. The average Medicare Advantage policy pays around $287 a year in commission if the purchase replaces an existing plan. However, you can get approximately double that — $573— if you write up a new Medicare Advantage plan for someone who hasn't had one before.

Where do Medicare leads come from?

Medicare Leads from Direct Mailer Campaigns. Sending direct mailers to gain Medicare leads is another method agents utilize. Running a direct mailer lead campaign can be pricey, but luckily, carriers and field marketing organizations (FMOs) often offer marketing co-op to help cover a percentage of the cost.

Is selling Medicare insurance a good career?

Medicare agents have significant earning potential and a promising future of stable career growth – but it's not just about the money. Medicare agents also get to help others while taking control of their own careers. For the right person, Medicare sales can be a very rewarding and lucrative career.

Which of the following is an allowable form of contact for prospecting for Medicare Advantage clients?

Brokers Can Now Initiate Unsolicited Contact Through Email. The Medicare Marketing Guidelines for 2019 have loosened the rules around unsolicited contact. Sections 30.6 and 40.2 allow brokers to initiate contact via email, conventional mail, and print media.

Can you solicit Medicare Advantage prospects through email?

Due to a change reflected in the 2019 MCMG and now in the Medicare Advantage & Part D Communication Requirements, agents are permitted to make unsolicited direct contact with potential enrollees via email. However, the email must have an opt-out option in order to remain compliant.

What to do if you are on good terms with Medicare?

If you are on good terms, consider an agreement to exchange leads. Network with an Annuity or LTC specialist, or maybe a Retirement Planner or Investment Specialist that works with seniors but doesn’t want to deal with Medicare products. You have the same potential clients, so it should be beneficial to both parties.

Is referral marketing gold?

Referrals are marketing gold. You may be tempted to offer an incentive to your clients for referrals . This may or may not be acceptable, depending on regulations from your states insurance department. Make sure you check with carriers and your state insurance department for direction before offering any incentives.

Medicare Advantage (Part C)

You pay for services as you get them. When you get a covered service, Medicare pays part of the cost and you pay your share.

You can add

You join a Medicare-approved plan from a private company that offers an alternative to Original Medicare for your health and drug coverage.

Most plans include

Some extra benefits (that Original Medicare doesn’t cover – like vision, hearing, and dental services)

Medicare drug coverage (Part D)

If you chose Original Medicare and want to add drug coverage, you can join a separate Medicare drug plan. Medicare drug coverage is optional. It’s available to everyone with Medicare.

Medicare Supplement Insurance (Medigap)

Medicare Supplement Insurance (Medigap) is extra insurance you can buy from a private company that helps pay your share of costs in Original Medicare.

Zipcode to Carrier Locality File

This file is primarily intended to map Zip Codes to CMS carriers and localities. This file will also map Zip Codes to their State. In addition, this file contains an urban, rural or a low density (qualified) area Zip Code indicator.

Provider Center

For a one-stop resource web page focused on the informational needs and interests of Medicare Fee-for-Service (FFS) providers, including physicians, other practitioners and suppliers, go to the Provider Center (see under "Related Links" below).

How to become a Medicare provider?

Become a Medicare Provider or Supplier 1 You’re a DMEPOS supplier. DMEPOS suppliers should follow the instructions on the Enroll as a DMEPOS Supplier page. 2 You’re an institutional provider. If you’re enrolling a hospital, critical care facility, skilled nursing facility, home health agency, hospice, or other similar institution, you should use the Medicare Enrollment Guide for Institutional Providers.

How to get an NPI?

If you already have an NPI, skip this step and proceed to Step 2. NPIs are issued through the National Plan & Provider Enumeration System (NPPES). You can apply for an NPI on the NPPES website.

How long does it take to change your Medicare billing?

To avoid having your Medicare billing privileges revoked, be sure to report the following changes within 30 days: a change in ownership. an adverse legal action. a change in practice location. You must report all other changes within 90 days. If you applied online, you can keep your information up to date in PECOS.

Do you need to be accredited to participate in CMS surveys?

ii If your institution has obtained accreditation from a CMS-approved accreditation organization, you will not need to participate in State Survey Agency surveys. You must inform the State Survey Agency that your institution is accredited. Accreditation is voluntary; CMS doesn’t require it for Medicare enrollment.

Can you bill Medicare for your services?

You’re a health care provider who wants to bill Medicare for your services and also have the ability to order and certify. You don’t want to bill Medicare for your services, but you do want enroll in Medicare solely to order and certify.

Do independent agents purchase leads?

Many independent agents purchase leads, but the market is particularly crowded, and these leads are available to any agent with a marketing budget. There are many options for generating leads that will give you an edge over the competition: Rules vary based on product type.

Can you discuss benefits with certified agents?

Benefits and plan information is only allowed to be discussed by certified and approved agents. Set appointments. Your personnel can set the dates for a follow-up conversation, or do live transfers over the phone when a lead is considered “hot.”.

Is Medicare booming for baby boomers?

A. With baby boomers moving into the Medicare eligible age, your opportunities to find Medicare eligible prospects will be “booming.”. In fact, if you are generating your own leads with our proven successful method, you could be tapping into a gold mine. Many independent agents purchase leads, but the market is particularly crowded, ...

Can temporary employees work for Medicare?

In fact, these temporary employees will work to your benefit to assist in setting appointments on your behalf once the lead has been qualified. Just be sure they do not discuss any Medicare plan information with the client. Benefits and plan information is only allowed to be discussed by certified and approved agents.

Can you sell Medicare supplements to 65 leads?

Rules vary based on product type. If you are selling Medicare supplements to turning 65 leads, there are few er restrictions, per MMG. However, if you are looking to push Medicare Advantage plans, things become a bit trickier. Once you have determined which product type you are interested in marketing, you can begin the next step.

Advanced Planning

There are ways to protect your assets, however. Planning in advance is critically important, especially when you’d like to keep your home or assets in the family. Advanced planning will also allow you to avoid Medicaid’s five-year lookback, and avoid the penalty involved with that.

Property Transfer

Transferring your property to an irrevocable trust can also protect it from Medicaid. While this can be more flexible than other means of protecting your assets, it’s also more complicated.

Asset Protection Lawyer

There are options available to your specific circumstance, and an he caring asset protection lawyers at The Mattar Firm work with you for the best possible outcome for you and your family. Call us today at 239-222-2222 or 844-444-4444.

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