If you choose you use our application service, please use the following methods to submit your application to Senior Marketing Specialists. Email – [email protected]: Simply scan your paper application into your computer, then send the file to our enrollment email. Fax – (800) 581-3657
Full Answer
What are the Medicare marketing guidelines for sponsors?
Feb 09, 2022 · Required websites that contain additional marketing content must be submitted to CMS on an annual basis (contract year). Submission is done by selecting “Plan Required Website” under the “CMS Required” section of the HPMS Marketing Module. Regardless of submission, websites must include the current Material ID on all web pages.
Can brokers respond to Medicare marketing guidelines social media statements?
Aug 13, 2021 · There are 2 types of Marketing Events that Agents can host: 1. Molina Healthcare Marketing Events. 2. CVS Pharmacy Events(temporarily suspended until further notice) Molina Healthcare Marketing Events. The next deadline for September 2021 event submission is Friday, August 20th. Click below for more information including: Revised Event ...
How do I market my Medicare Advantage plans?
Nov 07, 2018 · Repurposing a client’s social media comment that meets the Medicare Marketing Guidelines’ social media rules isn’t the only way to increase engagement on your social media pages. Here are some alternative options: Use existing testimonials from your brokerage or field marketing organization (FMO). Your brokerage or FMO may already have testimonial videos or …
Should insurance agents use social media to sell Medicare?
Marketing Medicare - Where the learning begins. How do I. START GROW MARKET IMPROVE. my Medicare business? 01 FMO/NMO. What do they do…. 02 MARKETING. What do you need to know…. 03 SUPPORT.
How do I advertise on Medicare?
⍟ 14 Ways to Generate Medicare Supplement LeadsBuild & Maintain a Website. ... Social Media Presence. ... Video Marketing. ... Blogging, Writing Articles. ... Email. ... Online Events: Live webinars, podcasts. ... Direct Requests / Client Referrals. ... Lead Swapping Partnerships (Asking other professionals for referrals)More items...
Who approves Medicare marketing materials?
All marketing materials need to be filed and approved by CMS. Agent created communications to members do not need CMS approval. Any agent created communication must follow the CMS Medicare Communications and Marketing Guidelines.
Can you email Medicare prospects?
Due to a change reflected in the 2019 MCMG and now in the Medicare Advantage & Part D Communication Requirements, agents are permitted to make unsolicited direct contact with potential enrollees via email. However, the email must have an opt-out option in order to remain compliant.Sep 9, 2021
What are marketing materials in Medicare?
Marketing materials are any materials developed and or distributed by entities covered by the Medicare Marketing Guidelines (MMG) and are targeted to Medicare beneficiaries.
What are the three main ways in which Medicare sales occur?
There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans. While some agents sell all three, others prefer to specialize in only one – either Medicare Advantage or Medicare Supplement.Mar 10, 2017
What are the guidelines of marketing?
5 Simple Rules Of Marketing, Whatever The TechnologyRule #1: Make Yourself Known. People are only going to do business with people they trust. ... Rule #2: Taking The Competition Seriously. ... Rule #3: Relate To Your Audience. ... Rule #4: Progress At The Speed Of The Audience. ... Rule #5: Making Your Customers Happy. ... Final Thoughts.Aug 4, 2014
Which of the following must you not do when marketing UnitedHealthcare Medicare?
As an agent, you must not do which of the following when marketing UnitedHealthcare Medicare Advantage plans to consumers? Use providers or provider groups to distribute printed information comparing benefits of different health plans without approval.
What is permission to contact guidelines?
Specifically, the Medicare Permission to Contact (PTC) rule outlines when it is okay to contact a current or potential Medicare beneficiary, the specific products they are giving you permission to contact them for, how you can approach them, and when you can contact them.Mar 25, 2020
When can telephonic contact with a Medicare consumer be made?
When can telephonic contact with a Medicare eligible consumer be made? When the consumer consented to be contacted for sales activities, subsequent telephonic contact has not yet occurred, and the permission has not yet expired.
How do beginners do marketing?
Consider these tips to make the most of your experience.Consider your long-term goals. ... Know the importance of building brand awareness. ... Use SEO to its fullest. ... Choose the right target areas. ... Create strong content. ... Discover your online potential.Apr 1, 2021
What are CMS guidelines for referrals?
In a CMS compliant situation, you would 1) ask for referrals without mentioning any benefit to the enrollee and then 2) present a thank-you gift for the referrals he or she has provided. Second, the gifts you provide must be of a nominal value.Jul 28, 2017
What is Medicare solicitation?
Solicited Contact: This includes anyone who has given explicit permission for the agent to contact them or scheduled a Medicare sales appointment.Feb 28, 2019
Is Medicare confusing?
After all, Medicare can be confusing for most consumers, particularly for first-timers. See how we helped Piedmont Community Health Plan target a highly coveted Medicare audience – New-to-Medicare prospects who will soon age-in to their benefits.
Is Medicare age in anymore?
Medicare marketing professionals know, it’s not just “age-in” anymore. Older adults are retiring later, which can make targeting valuable New-to-Medicare consumers increasingly challenging. Media Logic has a proven set of year-round strategies and tactics for attracting and closing New-to-Medicare leads that can be customized around your market, your opportunities and your brand. See some examples of New-to-Medicare marketing campaigns that we’ve worked on for our clients. For more insights, you can also download our tip sheet on “A New Approach for New-to-Medicare.”
What are some examples of Medicare marketing guidelines?
For example: Events promoting a particular plan must be properly labeled as sales/marketing events rather than educational events.
What is Medicare Advantage Marketing Plan?
A Medicare Advantage marketing plan allows you to reach patients at all stages of the process, but it can be tricky to do effectively and ethically.
How to avoid losing Medicare patients?
You can avoid losing your patients when they turn 65 by participating in the best Medicare Advantage plans, and making sure that your patients are aware they have options. Point patients to better plans.
Why do people choose Medicare Advantage?
That’s why millions of people choose a private Medicare Advantage plan as their 65th birthday approaches or during the Annual Election Period (also known as AEP or open enrollment)—to fill in those gaps and prevent a major procedure from leading to bankruptcy. A Medicare Advantage marketing plan allows you to reach patients at all stages ...
Do providers need to remain neutral about Medicare?
Providers do need to remain neutral about most aspects of choosing a Medicare plan. Still, you can and should keep patients informed of all their options and ensure they are able to make the right decisions for their health. There are plenty of ways to reach out to patients who may be considering a Medicare Advantage plan:
Can Medicare Advantage be private?
Typically, patients consider a private Medicare Advantage plan after realizing the out-of-pocket expense involved with original Medicare, which can leave patients responsible for 20% of the cost of some services with no limit on out-of-pocket expenses. So why would hospitals, medical groups, IPAs, and practices need a Medicare Advantage marketing ...
Can seniors use social media?
However, with the right plan in place, you can reach future patients through…. Remember, many seniors have family members making their healthcare decisions, so don’t rule out digital and social media advertising as a way to reach those decision-makers.
What is marketing in CMS?
Marketing refers to using materials to draw someone’s attention to a specific plan and then influence them to select it. Any marketing materials that have a carrier’s name on them or refer to a particular plan must be approved by CMS.
Can you market to MA enrollees?
You cannot market to potential MA enrollees in the following ways: Approaching someone in a common area (parking lot, hallway, etc.)
Can you market to age ins?
You can, however, market to age-ins (people turning 65). Educational events must be explicitly advertised as educational – no marketing or sales activities are allowed. Marketing and sales events are designed to steer potential enrollees toward a plan or set of plans.
Can you get Medicare Advantage without a goal?
You can’t get to your destination without following a map, and you can’t be successful in Medicare Advantage marketing without a goal. Before you start any marketing plan, write down your goals. Then, you can use the materials at your disposal to help you reach them.
What does it mean when a post meets CMS' definition?
A post would meet CMS’ definition if it is a retention-based marketing tactic, meaning the content pushes a specific brand or plan toward enrollees.
What can you share on social media?
Videos. Brochures, fliers, infographics, etc. Electronic marketing materials you can share on social media can come from your field marketing organization (FMO) or carrier, yourself, or a third-party.
What is generic information?
Generic information includes your business contact details, the types of products you sell (e.g. Medicare Advantage, Medicare Part D Prescription Drug Plan, Medicare Supplements, etc.), and posts that don’t provide specific details about Medicare plans. Here’s an example of how a generic post should be written to comply with ...
What does it mean when a client writes a glowing review on Facebook?
Before repurposing this statement to use in your advertising materials, you must have a signed release from the client who wrote the post.
Can a broker respond to a social media post?
Brokers can respond to social media statements but not beyond the scope of comment. If you want to give an individual more information, you can respond by providing a phone number where they can contact you. Brokers can post generic, self-created marketing materials without CMS approval.
Can a broker make unsolicited contact?
Brokers cannot make direct unsolicited contact with individuals who interact with their social media pages. For example, if an individual likes your posts or follows your page, this does not grant you permission to make unsolicited contact.
Is disclaimer needed on Medicare social media?
CMS’ guidelines for social media have greatly changed for 2019. (For one, disclaimers are no longer needed on generic posts.) Below, we explain the Medicare Marketing Guidelines’ social media rules found in Sections 30.8 and 70.3 and highlight the changes you need to know.
SMS Medicare Application Service Features
When you send us your UnitedHealthcare MA, PDP, or MAPD applications, you can be sure we will:
Getting Your Medicare Application to SMS
If you choose you use our application service, please use the following methods to submit your application to Senior Marketing Specialists.