Medicare Blog

how to write the text for medicare leads

by Miss Ashly Block Published 2 years ago Updated 1 year ago
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SECURE AGENT LEADS Hello (lead’s first name). [wait for confirmation] Hey, this is (your name). I am getting back to you about your request for the new Medicare information.

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How to generate Medicare supplement leads?

⍟ 14 Ways to Generate Medicare Supplement Leads 1. Build & Maintain a Website. A website is a necessity to build a successful business today, but it doesn’t need to be... 2. Social Media Presence. Social Media is one of the most effective methods of staying in touch with your prospective... 3. Video ...

How much do Medicare Advantage Companies pay for direct mail leads?

As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead . At the end of 90 days since starting the lead campaign, we measure the total application volume relative to the total direct mail lead generation to determine the lead subsidy.

Do you need paid leads to sell Medicare Advantage?

With Medicare Advantage, there is far more compliance rules to adhere to regarding the sale of Medicare Advantage programs. For example, an agent cannot cold call for Medicare Advantage business. Because of these compliance guidelines, we rely on paid leads to sell Medicare Advantage.

How does the Medicare Advantage lead subsidy work?

Here’s how it works … As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead . At the end of 90 days since starting the lead campaign, we measure the total application volume relative to the total direct mail lead generation to determine the lead subsidy.

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How do you write lead generation content?

Step-by-Step Guide to Generate Leads with Your Content MarketingStep 1: Research Your Customer Avatar. ... Step 2: Choose Your Content Types. ... Step 3: Choose Your Content Distribution Channels. ... Step 4: Map Out Your Content Plan. ... Step 5: Create an Irresistible Lead Magnet. ... Step 6: Write High-Converting Blog Posts.More items...•

How do I get Medicare clients?

⍟ 14 Ways to Generate Medicare Supplement LeadsBuild & Maintain a Website. ... Social Media Presence. ... Video Marketing. ... Blogging, Writing Articles. ... Email. ... Online Events: Live webinars, podcasts. ... Direct Requests / Client Referrals. ... Lead Swapping Partnerships (Asking other professionals for referrals)More items...

How much do Medicare leads cost?

As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead.

Where do Medicare leads come from?

Medicare Leads from Direct Mailer Campaigns. Sending direct mailers to gain Medicare leads is another method agents utilize. Running a direct mailer lead campaign can be pricey, but luckily, carriers and field marketing organizations (FMOs) often offer marketing co-op to help cover a percentage of the cost.

How can I get free Medicare leads?

5 Ways to generate Free Medicare LeadsAsk for Referrals. Referrals or word of mouth may be the oldest, best, and least expensive ways for insurance agents to generate Medicare leads and grow your business. ... Form Community Partnerships. ... Create a Digital Presence. ... Host and Network with Seniors at Events. ... Personal Contact.

How do I get more Medicare referrals?

How to Build a Referral NetworkIllustrate consistent short-term value. Start with what you have. ... Run maintenance with quality customer service. A good insurance agent helps beneficiaries find good plans. ... Deliver on promises in the long-run. Empty promises are what can tarnish your personal brand.

Can you make good money selling Medicare?

Is Selling Medicare Lucrative? In short, yes. The average Medicare Advantage policy pays around $287 a year in commission if the purchase replaces an existing plan. However, you can get approximately double that — $573— if you write up a new Medicare Advantage plan for someone who hasn't had one before.

Is being a Medicare agent worth it?

Medicare agents have significant earning potential and a promising future of stable career growth – but it's not just about the money. Medicare agents also get to help others while taking control of their own careers. For the right person, Medicare sales can be a very rewarding and lucrative career.

How do I get insurance leads?

15 Effective Ways to Generate Insurance Leads OnlineCustomer Referrals. Your current customers are a gold mine! ... Use Social Media. ... Google Search Ads PPC. ... Purchase Lead Lists/Purchase Ready Leads. ... Community Building. ... Create a Good Website. ... Get Listed on Reputable Review Sites. ... Host Webinars.More items...•

How do you market Medicare products?

Medicare Advantage Marketing to current patientsTargeted mail and emails for patients 65+Reminders for current patients during open enrollment.Informational blogs and social media posts.Posters in your office.Referring patients to an informational page on your website with a lead capture.More items...

Can you solicit Medicare Advantage prospects through email?

The only caveat: If you are initiating contact via email, you're required to include an opt-out opportunity. Direct unsolicited contact, such as text and direct messaging over social media, falls into the same category as unsolicited phone calls and door-to-door solicitation. This means it is not permitted.

How do you explain Medicare?

Medicare is the federal government program that provides health care coverage (health insurance) if you are 65+, under 65 and receiving Social Security Disability Insurance (SSDI) for a certain amount of time, or under 65 and with End-Stage Renal Disease (ESRD).

What is Medicare supplement lead?

Medicare Supplement Leads. When trying to generate more Medicare supplement leads, agents usually experience higher closing rates over other types of Medicare leads. These supplement leads easily allow agents to capitalize on the 10,000+ Americans who move into the Medicare category daily.

How to get more Medicare leads in 2021?

Let’s take a look at the 15 Best Ways to Generate More Medicare Leads in 2021. 1. Live Transfer Medicare Leads. Live transfer leads are the best and most effective way to get Medicare leads because they have a low CPA. These leads are also well qualified, leading to a high closing rate.

What is Medicare pay per call?

Pay Per Call Medicare Supplement Leads. With a pay per call system, you can also just pay for calls, which are transferred to your agents. This is similar to live transfer leads in the sense that they are sent to agents directly, who can choose their preferred hours, etc...

What is live transfer Medicare?

Live transfer Medicare leads are not just any old calls either, only people who are pre-screened and pre-qualified and interested ever get transferred to your agents, which makes them more likely to close. The process for pre-qualification screens for critical illnesses like: Cancer. Heart Attack.

How many times do you need to contact Medicare insurance?

Medicare insurance leads for agents need to be contacted at least 6-12 times.

What is Medicare Advantage Lead Generation?

Medicare advantage lead generation requires lead programs based on price, appointment ratios, and return percentages to determine which programs are most fully supported. The advantage program is a premier lead generation program for agent distribution.

Is CPA on Medicare live transfer low?

Lastly, the CPA on live transfer Medicare leads is surprisingly low, making them a great investment once you begin to see results on the back end. More information: Medicare Supplement Live Transfer Leads: A Buyer's Guide. 2. Pay Per Call Medicare Supplement Leads.

How many leads does a full time agent take?

Agents can order one-time orders or ongoing orders. We recommend on-going orders. Most full-time agents take 20 leads weekly or more. The agent pays for the mailers upfront for 3 to 4 weeks before receiving replies.

Can an agent cold call for Medicare Advantage?

With Medicare Advantage, there is far more compliance rules to adhere to regarding the sale of Medicare Advantage programs. For example, an agent cannot cold call for Medicare Advantage business. Because of these compliance guidelines, we rely on paid leads to sell Medicare Advantage.

Is the Ad Response Rate higher for Medicare Advantage?

Ad response rates are higher. And there is a greater “open-mindedness” to exploring other Medicare plan options. Unlike selling Medicare Supplements whose benefits are the same between carriers, Medicare Advantage carriers all have different co-pays, deductibles, and networks. Plus, these plans may change year-to-year.

What to do if you are on good terms with Medicare?

If you are on good terms, consider an agreement to exchange leads. Network with an Annuity or LTC specialist, or maybe a Retirement Planner or Investment Specialist that works with seniors but doesn’t want to deal with Medicare products. You have the same potential clients, so it should be beneficial to both parties.

What are the two categories of lead generation?

Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound .

What is the most popular method of lead generation?

Inbound is the more popular method of lead generation today. This is because it reflects the way people buy in today’s digital environment. The average person researches products for hours, on their own, before purchasing.

What is outbound lead generation?

It is also called “Interruption lead generation”, and is the process where you seek out the attention of potential prospects, regardless of whether they may be looking for the information or not.

Why is it called permission lead generation?

It’s called Permission Lead Generation because of the fact they you are focusing on providing relevant content, like bread crumbs, that your prospective clients can follow back to you. It is the individual prospect who searches for and chooses the type and the timing of the interaction with your company.

Is direct mail increasing or decreasing?

The cost of direct mail is increasing at a time that the ROI is decreasing. Nevertheless, if used creatively, and fine tuned to the group you are searching for, can still produce results.

Is video marketing a lead generation method?

Video Marketing is probably one of the most underused lead generation methods. It's fairly simple to record a video and post it to a YouTube channel these days, and your videos don’t need to be complicated. They can be short updates of important information, or a series of simple educational sessions.

Do independent agents purchase leads?

Many independent agents purchase leads, but the market is particularly crowded, and these leads are available to any agent with a marketing budget. There are many options for generating leads that will give you an edge over the competition: Rules vary based on product type.

Can temporary employees work for Medicare?

In fact, these temporary employees will work to your benefit to assist in setting appointments on your behalf once the lead has been qualified. Just be sure they do not discuss any Medicare plan information with the client. Benefits and plan information is only allowed to be discussed by certified and approved agents.

Is Medicare booming for baby boomers?

A. With baby boomers moving into the Medicare eligible age, your opportunities to find Medicare eligible prospects will be “booming.”. In fact, if you are generating your own leads with our proven successful method, you could be tapping into a gold mine. Many independent agents purchase leads, but the market is particularly crowded, ...

Can you sell Medicare supplements to 65 leads?

Rules vary based on product type. If you are selling Medicare supplements to turning 65 leads, there are few er restrictions, per MMG. However, if you are looking to push Medicare Advantage plans, things become a bit trickier. Once you have determined which product type you are interested in marketing, you can begin the next step.

How to establish a digital presence for Medicare?

They are online and on social media platforms. To establish a digital presence, you’ll need a website that looks good and functions well in addition to getting active on social media.

Where can I volunteer for Medicare?

You can volunteer at senior centers, food banks, and many other places. It helps you establish a presence in your community and be identified as the Medicare insurance expert. You will become the go-to person for everyone’s Medicare needs, all while doing some good in your community. Create a Digital Presence.

Is word of mouth marketing effective?

Over time word of mouth marketing has proven to be effective and possibly the most convincing. People are more likely to buy when referred by a friend, according to a study from Neilson. Once you have sold a client, that client should become yours for life.

Is Facebook a Medicare lead?

Among the various platforms, Facebook takes the lead with the presence of Medicare eligible. In fact, 62 % of seniors online are 65+, and 72% are between 50 and 64. (Facebook Stats) When you post on Facebook, you already have a great audience. Facebook is essentially one of the ideal places to generate free Medicare leads.

How to get Medicare leads?

A way that you can accomplish this is by developing an affinity partnership with a local business in your community. Places like, pharmacies, grocery stores, doctor offices or local shops are great examples of the kinds of business you could team up with. You’ll be looking for an affinity partner that will help advertise your business and generate referrals. Of course, the potential partner will be looking for ways you will support their business as well.

What is lead in insurance?

In the insurance industry, leads are what sustain your business. Of course, you need the contracts, training, and other skills to be a successful insurance agent, but without leads, you’ll just be spinning your wheels.

When should Medicare mailers be sent?

The mailers should run two to six months prior to the target consumers’ birthday months at age 65. You are able to sell Medicare Supplement and Medicare Advantage Prescription Drug (MAPD) plans to leads gained from these mailers.

Is marketing the ultimate goal of a Medicare event?

With these events, marketing is not the ultimate goal. There is certainly potential to gain leads from this type of event, but your main focus needs to be on providing accurate, well-rounded, Medicare information to your attendees. Lead generation can then come into play after the educational event.

Can you hold a Medicare educational event?

Medicare Educational Events. The COVID-19 pandemic has thrown a wrench the ability to hold Medicare educational events and although in some states and counties you might not be able to hold one right now, that doesn’t mean you need to count out the opportunity forever!

Can you volunteer for Medicare?

You can volunteer your time a few days a week to be available to answer general Medicare questions. In return, the pharmacy can display your business cards or a flyer and refer your business to their customers.

Why is it important to work with an agency that specializes in targeting Medicare leads?

Working with an agency that specializes in targeting Medicare leads enables your agents to find qualified leads before it is too late. This timeline is important for many reasons, the most important of which is that your agents will need time to reach out to those in their early 60’s and establish a relationship.

Can you have all the leads in the world?

You can have all the leads in the world, but without solid training, your closing percentage will not live up to your KPIs. Even professional sales executives are constantly looking to improve their processes and close more Medicare leads. Here are a few techniques you can use to close more sales: 1.

Will Medicare purchase anything before they understand it?

No one will purchase anything before they understand it. Creating comprehensive resources that help Medicare leads to follow along while on the phone helps to close a lot more sales.

Can you close Medicare leads?

Closing leads and targeting warm Medicare leads is almost entirely dependent on your ability to educate them, and help them find answers to all of their questions. All other factors can be missing and you can still close a sale, but this is the one factor that absolutely HAS to be there to close more Medicare leads.

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