How do you attract Medicare patients?
Here are five ways on how to attract Medicare patients to your clinic to grow your market share in the Medicare space.Home Health Care. If your clinic offers home health services, promote them. ... Health Screenings. ... Mental Health Services. ... Telehealth. ... Patient-Provider Matching.
What are the 3 main ways in which Medicare sales occur?
There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans.
Which of the following is an allowable form of contact for prospecting for Medicare Advantage clients?
Brokers Can Now Initiate Unsolicited Contact Through Email. The Medicare Marketing Guidelines for 2019 have loosened the rules around unsolicited contact. Sections 30.6 and 40.2 allow brokers to initiate contact via email, conventional mail, and print media.
How do I make sense of Medicare?
Making Sense of Medicare OptionsFind out when you become eligible. ... Review your coverage options. ... Consider costs. ... Pick a healthcare provider. ... Get your “Welcome to Medicare” exam. ... Know what Medicare covers. ... Know what is not covered. ... Check on enrollment periods.
How hard is it to sell Medicare?
No, it's not hard to sell Medicare Supplements. When you're first starting, it should be easy, because everyone on Medicare needs one. It's just an insurance product. You're not a member – you're a policyholder, and that means a lot to people.
Is selling Medicare insurance a good career?
Medicare agents have significant earning potential and a promising future of stable career growth – but it's not just about the money. Medicare agents also get to help others while taking control of their own careers. For the right person, Medicare sales can be a very rewarding and lucrative career.
What must all Medicare Advantage sponsors have in place in order to meet CMS compliance guidelines?
Medicare Advantage Plans Must Follow CMS Guidelines In the United States, according to federal law, Part C providers must provide their beneficiaries with all services and supplies that Original Medicare Parts A and B cover. They must also provide any additional benefits proclaimed in their Part C policy.
What are CMS guidelines for referrals?
In a CMS compliant situation, you would 1) ask for referrals without mentioning any benefit to the enrollee and then 2) present a thank-you gift for the referrals he or she has provided. Second, the gifts you provide must be of a nominal value.
What is Medicare permission to contact guidelines?
What Does it Cover? Specifically, the Medicare Permission to Contact (PTC) rule outlines when it is okay to contact a current or potential Medicare beneficiary, the specific products they are giving you permission to contact them for, how you can approach them, and when you can contact them.
What changes are coming to Medicare in 2021?
The Medicare Part B premium is $148.50 per month in 2021, an increase of $3.90 since 2020. The Part B deductible also increased by $5 to $203 in 2021. Medicare Advantage premiums are expected to drop by 11% this year, while beneficiaries now have access to more plan choices than in previous years.
What changes are coming to Medicare in 2022?
Changes to Medicare in 2022 include a historic rise in premiums, as well as expanded access to mental health services through telehealth and more affordable options for insulin through prescription drug plans. The average cost of Medicare Advantage plans dropped while access to plans grew.
Which company has the best Medicare Advantage plan?
Best User Quality Cigna Cigna Medicare Advantage plans earned an average of 3.88 out of 5.0 stars from CMS in 2021. 4 On this standard measure of Medicare Advantage quality, Cigna scores better than other large national insurers. Despite beating other large plans for quality, there are higher-rated smaller plans.
What are some examples of Medicare marketing guidelines?
For example: Events promoting a particular plan must be properly labeled as sales/marketing events rather than educational events.
How to avoid losing Medicare patients?
You can avoid losing your patients when they turn 65 by participating in the best Medicare Advantage plans, and making sure that your patients are aware they have options. Point patients to better plans.
What is Medicare Advantage Marketing Plan?
A Medicare Advantage marketing plan allows you to reach patients at all stages of the process, but it can be tricky to do effectively and ethically.
Why do people choose Medicare Advantage?
That’s why millions of people choose a private Medicare Advantage plan as their 65th birthday approaches or during the Annual Election Period (also known as AEP or open enrollment)—to fill in those gaps and prevent a major procedure from leading to bankruptcy. A Medicare Advantage marketing plan allows you to reach patients at all stages ...
Do providers need to remain neutral about Medicare?
Providers do need to remain neutral about most aspects of choosing a Medicare plan. Still, you can and should keep patients informed of all their options and ensure they are able to make the right decisions for their health. There are plenty of ways to reach out to patients who may be considering a Medicare Advantage plan:
Do seniors have family members making healthcare decisions?
Remember, many seniors have family members making their healthcare decisions, so don’t rule out digital and social media advertising as a way to reach those decision-makers.
Can Medicare Advantage be private?
Typically, patients consider a private Medicare Advantage plan after realizing the out-of-pocket expense involved with original Medicare, which can leave patients responsible for 20% of the cost of some services with no limit on out-of-pocket expenses. So why would hospitals, medical groups, IPAs, and practices need a Medicare Advantage marketing ...
What does it mean when Medicare asks for referrals?
And if your enrollee agrees to give you referrals, it means that he or she trusts you. Here are the pieces of information you can ask for when receiving referrals: Names. Mailing addresses.
How Can I Contact Referrals?
So, you’ll have to buy stamps and envelopes. Phone calls, emails, Facebook messages, and Twitter mentions are all prohibited ways of contacting referrals.
Can you tell an enrollee that he or she will receive something in exchange for giving you referrals?
Even in a one-on-one setting, you can’t tell an enrollee that he or she will receive something in exchange for giving you referrals. In a CMS compliant situation, you would 1) ask for referrals without mentioning any benefit to the enrollee and then 2) present a thank-you gift for the referrals he or she has provided.
Can you give a referral gift?
Can I Give Thank-You Gifts for Referrals? Yes, but there are a few conditions. First, you can’t announce that enrollees will get a gift for giving you referrals. For example, you cannot send out a letter to current enrollees that says, “Send me your referrals in order to receive a Medicare mug.”.
Can brokers collect email addresses?
Email addresses. While it may be tempting to ask enrollees for a faster way to contact referrals, brokers are only permitted to collect names and mailing addresses. Gathering any other information is prohibited by CMS.
Can you get referrals from Medicare enrollees?
Getting referrals from current Medicare enrollees is a great way to grow your client base. But there are CMS guidelines (Medicare Marketing Guidelines section 30.8) you’ll have to follow when asking for referral information and when contacting those referrals. In this article, we’ll detail which referral information you can receive from enrollees, how you can contact those referrals, and compliant ways you can thank your enrollees for providing referrals.
Is Facebook a good way to advertise Medicare?
Furthermore, Facebook Ads is an excellent Medicare marketing method. The ads are always relevant to what Facebook users have searched for before so it is likely that you will gain leads this way as well. Facebook Ads is a great place to run ads because it provides potential customers with a simple experience.
Do you have to do a keyword search before writing?
You also have to do a keyword search before you even write anything. This helps you place keywords in your title – a very important detail to have for search engine optimization. Other places to put keywords would be in your meta description and URL.
How to retain clients in AEP?
Retain your clients this AEP by sending a great retention letter. Try to have this letter in your customer’s hands in September before carrier marketing materials hit on October 1. You can only send a retention letter to existing clients and this letter cannot be used as a prospecting letter.
Do you have to include hours of operation in a medical insurance policy?
You must include your hours of operation.
Why does CMS take Medicare monitoring seriously?
CMS takes the monitoring of Medicare agents seriously in order to protect seniors and the elderly from unscrupulous agents trying to take advantage of seniors.
What do you need to keep up with when you contract with a company?
If you contract with a company for product then you need to keep up with that company on their rate increases/decreases, new products or plans and potential leadership changes. You need to be an expert in that product field and keep your clients updated as soon as a change could impact them. They want to know their insurance agent is looking out for them.
What is the objective of senior insurance agents?
Your number one objective as a senior insurance agent is educating your client on the types of Medicare coverage available. Listening to their priorities or concerns will guide you to the plans you know will provide the coverage and peace of mind they need. When you try and sell a client you end up picking what works best for your pocketbook and down the road will likely end in a cancellation. Educated clients are happy clients. Happy clients refer new business.
How to plan for a disaster?
You cannot plan for disaster or the unexpected so start planning how your agency or business will continue without you. Look for the agents or business partners that can carry out the vision for your business should you retire, or pass away. Each person needs to know who would handle the responsibilities like payroll/billing, contracting, or office management. Make your decisions final with the help of the lawyer to downplay chance of problems down the road.
Can an agent know too much about Medicare?
We have yet to meet an agent who knew TOO MUCH about a product or plan for Medicare. If possible ALWAYS go to a product training or compliance training to brush up on your knowledge. The Medicare field is always evolving and you have to evolve with it to be successful.
Does CMS have compliance rules?
CMS mandates compliance rules for everyone, but each carrier has additional and different guidelines and protocols an agent must follow. Knowing how each company differs will save you time so you don’t duplicate any unneeded steps.
How to tell your customers what you need?
Resist the urge to tell your customers what they need. By carefully crafting a series of questions, you will instead enable your customers to tell you what they need. Try to think of yourself as a problem solver. The problem in this scenario is is how to sell this client the best quality suit he or she can afford. By having a conversation, you can give the customer options to make the best decision, which may include buying a better quality suit at a higher price because it will last longer and therefore save more money in the long run.
What happens when you ask a salesperson to listen to your responses?
By listening to your responses and asking some appropriate follow-up questions, the salesperson will get to know you as a person , not just as a dollar sign. In return, you will feel more comfortable, more focused on the good things about buying a new car and less focused on payments.
How to get customers to say yes?
To get your customers to say, yes, focus on a conversation, not a pitch. Often a salesperson will walk away from a lost sale, not understanding what went wrong. "I said everything I wanted to say," he might moan. "The client just wasn't listening.".
What are some examples of selling?
Let's look at a few examples. As a parent, you could be selling the idea of an early bedtime to your child when you yourself are tired. As a student, you may be selling your teacher on why you need more time to take a test. As a neighbor, you may be selling your community the idea that a stop sign is needed at your street corner. As a business owner, you may be selling your new product to a potential investor. As a fundraiser, you may be selling tickets for a charity dinner/auction.
What does Gene Bedell say about selling your ideas?
In his book, Three Steps to Yes: The Gentle Art of Getting Your Way, Gene Bedell asserts that the ability to sell your ideas, your services and even yourself can impact your life in a way little else can. He says that good salesmanship can make the difference between being in line for a job promotion and being in the unemployment line.
How to attract new customers?
Conduct your own market research to find out how effective your product or service is. Use that data to attract new customers. Despite all the wealth of technology we have at our fingertips, the best marketing tool is often positive feedback and good word-of-mouth. Invite your customers to tell you what they think of your service. Use that positive feedback to attract new customers who have some of the same needs.
Is it a day or a day that you are not selling something?
In fact, for most people, a day does not go by that you are not selling something to somebody.
