Medicare Blog

what organization has an impact on how medicare is marketed and sold

by Mr. Darrel Mohr II Published 2 years ago Updated 1 year ago

CMS is clearly planning to ramp-up its compliance and oversight for sales and marketing activities, specific to Medicare-related plans.Mar 15, 2022

How does the health insurance marketplace affect Medicare?

The Health Insurance Marketplace is designed for people who don’t have health coverage. If you have health coverage through Medicare, the Marketplace doesn't affect your Medicare choices or benefits. This means that no matter how you get Medicare, whether through Original Medicare or a Medicare Health Plan

What is the difference between Medicare and the marketplace?

Medicare & the Marketplace The Health Insurance Marketplace is designed for people who don’t have health coverage. If you have health coverage through Medicare, the Marketplace doesn't affect your Medicare choices or benefits. This means that no matter how you get Medicare, whether through

How does Original Medicare work?

Original Medicare is a fee-for-service health plan that has two parts: Part A (Hospital Insurance) and Part B (Medical Insurance). After you pay a deductible, Medicare pays its share of the Medicare-approved amount, and you pay your share (coinsurance and deductibles).

Is the Medicare Marketplace part of the Medicare open enrollment?

No. Medicare’s Open Enrollment isn’t part of the Marketplace. During the Medicare Open Enrollment Period (October 15–December 7), you can review your current Medicare health and prescription drug coverage to see if it still meets your needs. Take a look at any cost, coverage, and benefit changes that'll take effect next year.

What entity regulates Medicare marketing?

The Centers for Medicare & Medicaid Services (CMS) began regulating MA marketing two months later, just in time for 2009 enrollment. A decade later, CMS quietly loosened (PDF) some of those restrictions just in time for 2019 open enrollment.

Who is responsible for Medicare?

The federal agency that oversees CMS, which administers programs for protecting the health of all Americans, including Medicare, the Marketplace, Medicaid, and the Children's Health Insurance Program (CHIP).

What is one CMS marketing rule that impacts how Medicare insurance plans market to consumers?

Marketing Rules CMS also regulates marketing and plan presentations, including when you're allowed to market, and how you market. Agents must wait until October 1 to begin marketing next year's plans to potential beneficiaries and cannot enroll members until October 15.

What does the CMS regulate?

The CMS oversees programs including Medicare, Medicaid, the Children's Health Insurance Program (CHIP), and the state and federal health insurance marketplaces. CMS collects and analyzes data, produces research reports, and works to eliminate instances of fraud and abuse within the healthcare system.

Which organization assists in establishing policies related to Medicare?

ONC has worked closely with the Centers for Medicare & Medicaid Services (CMS) to assist in establishing policies related to Medicare and Medicaid payment for "meaningful use" of EHRs.

What is the HHS responsible for?

United StatesUnited States Department of Health and Human Services / Jurisdiction

Does CMS regulate Medicare Advantage plans?

The Centers for Medicare & Medicaid Services (CMS) released a regulation that clarifies the payment of compensation to agents and brokers who enroll beneficiaries in Medicare Advantage and Prescription Drug Plans. Copies of the new regulations and related documents can be downloaded from below.

Which of the following is considered by CMS to be a sales and marketing event?

What Does CMS Consider a Sales Event or Appointment? An activity will be considered a sales event or appointment if it is designed to persuade potential enrollees to choose a specific plan (or set of plans), according to CMS.

What is considered marketing material by CMS?

CMS Model Marketing Materials Model marketing materials include: the standardized Annual Notice of Change (ANOC) and Evidence of Coverage (EOC) templates and instructions, ANOC/EOC Errata, and Provider Directory.

How is Medicare regulated?

The Social Security Administration (SSA) oversees Medicare eligibility and enrollment.

Which government agency branch specifically administers Original Medicare and sets guidelines for compliance with federal regulations?

The programs CMS administers, including original Medicare, Medicare Advantage, Medicare Part D, Medicaid, and the Children's Health Insurance Program, as well as delegated functions under HIPAA, directly or indirectly affect more than one million health care providers and suppliers.

Which central agency manages the health care delivery system in the United States?

The U.S. Department of Health and Human Services is the federal government's principal agency involved with health care services. The states cofund and administer their CHIP and Medicaid programs according to federal regulations.

What if I already have Medicare, and someone tries to sell me a Marketplace plan?

It’s against the law for someone who knows that you have Medicare to sell you a Marketplace plan.

What is original Medicare?

Original Medicare. Original Medicare is a fee-for-service health plan that has two parts: Part A (Hospital Insurance) and Part B (Medical Insurance). After you pay a deductible, Medicare pays its share of the Medicare-approved amount, and you pay your share (coinsurance and deductibles). or a.

What is Medicare health plan?

Generally, a plan offered by a private company that contracts with Medicare to provide Part A and Part B benefits to people with Medicare who enroll in the plan. Medicare health plans include all Medicare Advantage Plans, Medicare Cost Plans, and Demonstration/Pilot Programs.

What is the health insurance marketplace?

The Health Insurance Marketplace is designed for people who don’t have health coverage. If you have health coverage through Medicare, the Marketplace doesn't affect your Medicare choices or benefits. This means that no matter how you get Medicare, whether through.

When does Medicare enrollment end?

For most people, the Initial Enrollment Period starts 3 months before their 65th birthday and ends 3 months after their 65th birthday month.

When is open enrollment for Medicare?

During the Medicare Open Enrollment Period (October 15–December 7) , you can review your current Medicare health and prescription drug coverage to see if it still meets your needs. Take a look at any cost, coverage, and benefit changes that'll take effect next year.

Does Medicare qualify for federal tax?

Important tax information for plan years through 2018. Medicare counts as qualifying health coverage and meets the law (called the individual Shared Responsibility Payment) that required people to have health coverage if they can afford it. If you had Medicare for all of 2018 (or for earlier plan years), check the box on your federal income tax ...

What are the Medicare marketing guidelines?

The Marketing guidelines reflect CMS' interpretation of the marketing requirements and related provisions of the Medicare Advantage and Medicare Prescription Drug Benefit rules (Chapter 42 of the Code of Federal Regulations, Parts 422 and 423).

Can Medicare Advantage and Prescription Drug Plans use one document?

The guidelines allow organizations offering both Medicare Advantage and Prescription Drug Plans the ability to reference one document when developing marketing materials.

How did Medicare help offset declining hospital revenues?

One of the impetuses for Medicare was to offset declining hospital revenues by “transforming the elderly into paying consumers of hospital services.” As expected, the demographics of the average patient changed; prior to 1965, more than two-thirds of hospital patients were under the age of 65, but by 2010, more than one-half of patients were aged 65 or older.

What were the new treatments and technologies that Medicare provided?

The development and expansion of radical new treatments and technologies, such as the open heart surgery facility and the cardiac intensive care unit, were directly attributable to Medicare and the new ability of seniors to pay for treatment.

What is Medicare akin to?

Medicare is akin to a home insurance program wherein a large portion of the insureds need repairs during the year; as people age, their bodies and minds wear out, immune systems are compromised, and organs need replacements. Continuing the analogy, the Medicare population is a group of homeowners whose houses will burn down each year.

Why did Medicare drop in 2009?

According to a Kaiser Family foundation study, the number of firms offering retirement health benefits (including supplements to Medicare) dropped from a high of 66% in 1988 to 21% in 2009 as healthcare costs have increased . In addition, those companies offering benefits are much more restrictive regarding eligibility, often requiring a combination of age and long tenure with the company before benefits are available. In addition, retirees who have coverage may lose benefits in the event of a corporate restructuring or bankruptcy, as healthcare benefits do not enjoy a similar status to pension plans.

What is the average age for a person on Medicare?

According to research by the Kaiser Family Foundation, the typical Medicare enrollee is likely to be white (78% of the covered population), female (56% due to longevity), and between the ages of 75 and 84. A typical Medicare household, according to the last comprehensive study of Medicare recipients in 2006, had an income less than one-half of the average American household ($22,600 versus $48,201) and savings of $66,900, less than half of their expected costs of healthcare ($124,000 for a man; $152,000 for a woman).

How many elderly people are without health insurance?

Today, as a result of the amendment of Social Security in 1965 to create Medicare, less than 1% of elderly Americans are without health insurance or access to medical treatment in their declining years.

How many hospital beds have fallen since 1965?

As a consequence, the number of hospital beds across the nation has fallen by 33% from 1965.

Is Medicare a QHC?

Medicare as Qualifying Health Coverage. The Affordable Care Act established the Individual Shared Responsibility provision that requires individuals to have qualifying health care coverage (QHC), also referred to as minimum essential coverage, qualify for an exemption, or make a payment when filing their tax return.

Does Medicare have a Marketplace?

The majority of individuals with Medicare coverage have both Medicare Parts A & B and do not have other private health insurance, like a Marketplace plan. Those individuals receive all their health insurance coverage through the Medicare program, whether they have Original Medicare or have a Medicare health and/or drug plan. ...

Does Medicare Part A qualify for QHC?

Medicare Part A (including coverage through a Medicare Advantage (MA) plan) qualifies as QHC. Beneficiaries who had 12 months of QHC in 2017 simply need to check a box on their tax return to indicate that they had health coverage.

Is Medicare Part A equitable relief?

CMS is offering equitable relief to certain Medicare beneficiaries who have premium-free Medicare Part A and are currently (or were) dually-enrolled in both Medicare and the Marketplace for individuals and families. Eligible individuals can request equitable relief at any time to enroll in Medicare Part B without penalty or to reduce their Part B ...

What is the issue with healthcare?

A major issue is whether the United States is getting its money's worth. The costs of many healthcare procedures are much greater than the benefits, and some procedures provide little or no benefit to patients. For example, Ezekiel Emanuel argues that there may be overemphasis on extending life rather than improving the quality of life.4As quoted by Donald Berwick, Michael Porter and Elizabeth Teisberg assert that “value is added by care that produces the best outcomes at the lowest cost over time.”5,6Moreover, the present healthcare system is fragmented, especially in terms of patient care coordination. Many patients see various types of physicians, but there is little communication among the providers. More than 10 years ago, in Crossing the Quality Chasm, the Institute of Medicine stated, “In its current form, habits, and environment, American health care is incapable of providing the public with the quality of care it expects and deserves.”7

How many primary care providers are there in an ACO?

Each year, Medicare fee-for-service beneficiaries see, on average, 2 primary care providers and 5 specialists across 4 sites of care.26Hence, a primary care physician who treats 257 Medicare patients would need to interact with up to 229 physicians, practicing in 117 care sites.26Patients who have multiple chronic conditions use even more providers and have a lower percentage of visits to their assigned primary care physicians than do other patients. Approximately 20% of Medicare beneficiaries who have at least 5 chronic conditions usually seek care from specialists and refer themselves to these experts.26

How successful are ACOs?

Early results for ACOs are mixed. A 2014 study demonstrated that ACO-style care had more success than traditional care in reducing avoidable hospital admissions and shortening hospital stays.28ACOs also have superior numbers for other indications of efficiency. Specifically, ACOs had a 6.3% reduction in hospital readmissions and a 3.9% reduction in length of stay, whereas traditional models had reductions of 3.8% in readmissions and 2.4% in length of stay.29However, some experts argue that some readmissions reflect better quality, in particular after surgery and in cancer care.30

How does Medicare penalize hospitals?

Medicare penalizes hospitals for high readmission rates. Thus, ACOs have been concentrating on reducing readmissions. Such reduction efforts focus on educating patients who are most likely to return to the hospital. The primary strategy is to make patients partners in their own care. Such a strategy can save substantial resources. For example, on average, a readmission in Wisconsin hospitals costs $9600.46Wisconsin hospitals have successfully reduced readmissions by 22%, exceeding CMS's goal of 20%. As a result of these actions, 63% of Wisconsin hospitals will not face readmission penalties, and no hospital in the state will be penalized more than 1%.47

How much does it cost to start an ACO?

ACOs are associated with considerable start-up costs. Tom Scully, former CMS Administrator, estimates startup costs to be at least $30 million in a midsized market.17The estimated cost of starting and operating a physician ACO in the first year was more than the CMS estimate of $1.8 million.18The current CMS rules for Medicare ACOs provide too much risk and too little reward. In 2014, 90% of surveyed ACOs were concerned about return on investment, compared with only 14% in 2013.19So, even if physicians are in a 1-sided ACO that does not penalize them for not meeting established standards, they still risk not getting a return on their start-up investment. Moreover, a considerable amount of time may elapse before costs actually decrease, making it difficult to obtain rapid return on an ACO investment.

How does ACO work?

Unlike HMOs, ACOs are designed to increase quality of care without limiting patients' choices. With the possible exception of a hospital ACO, Medicare beneficiaries can obtain care from any provider that accepts Medicare. Therefore, Medicare patients have few incentives to use the most effective provider. To be successful, ACOs need to change patients' behavior through incentives. Much has been written about price transparencies that make consumers aware of the price being charged for services, but price transparency may lead to even higher costs, because consumers may perceive that a higher price indicates superior quality.21,22

Why are ACOs important?

ACOs are designed to give incentives to physicians and hospitals to decrease costs by sharing in the cost-savings; however, providers risk being penalized if they do not decrease costs or do not meet certain quality standards.

What is Medicare Part A funded by?

Its Hospital Insurance Trust Fund pays for what's known as Medicare Part A: hospitals, nursing facilities, home health and hospice care and is primarily funded by payroll taxes. Employers and employees each kick in a 1.45% tax on earnings; the self-employed pay 2.9% and high-income workers pay an additional 0.9% tax.

When his administration and Congress get around to staving off Medicare insolvency, should they address?

When his administration and Congress get around to staving off Medicare insolvency, some experts say, they ought to also address longer-term questions about how best to provide high-quality health care at an affordable price for older Americans.

How much money did the Cares Act get from the Medicare Trust Fund?

And last year's Covid-19 relief CARES Act tapped $60 billion from the Medicare trust fund to help hospitals get through the pandemic. Meantime, Medicare rolls have been growing with the aging of the U.S. population. With the insolvency clock ticking, the Biden administration and Congress will need to act soon.

When will Medicare become insolvent?

Medicare's Hospital Insurance Trust Fund is projected to become insolvent in 2024 or 2026 — just three to five years from now. Yet you probably haven't heard about that.

When will Medicare insolvency happen?

Insolvency projections for the Medicare Hospital Insurance Trust Fund have varied over the years, with current estimates projecting insolvency in 2026.

What is the foundation of financial security for older Americans?

With the insolvency clock ticking, the Biden administration and Congress will need to act soon. Medicare, along with Social Security, is the foundation of financial security for older Americans.

When will the Congressional Budget Office deplete?

Last September, the Congressional Budget Office (CBO) forecast depletion in 2024. In February 2021, the CBO pushed back that date to 2026 due to improved prospects for stronger economic growth and higher employment rates.

How much does Medicare lose on every dollar spent?

Goldsmith: Three quarters of hospitals that lose money treating Medicare patients lose an average of 18 cents on every dollar spent on their care. This means that Medicare DRG/APG [ambulatory payment classification] payment covers only 82 percent of the cost to deliver services.

What happens if hospitals don't manage Medicare?

If hospitals don’t do anything to manage the costs associated with delivering care for Medicare patients, their financial losses will only increase. Hospitals need to take action to bring the cost of caring for Medicare patients more in line with what they’re going to get paid.

How many physicians could perform the same procedure but have thousands of dollars of variance from case to case?

Fifteen physicians, for example, could perform the same procedure but have thousands of dollars of variance from case to case due to longer lengths of stay, excessive testing, and other factors. And the worst offender could be the chief of staff, making it difficult to effect change.

What is CMS' problem?

The problem is that CMS [Centers for Medicare and Medicaid Services] is challenged in the administration of these new payment models. The process is so burdensome from a reporting standpoint that the potential savings are negated. Lisa A. Eramo is a freelance writer based in Rhode Island.

Do hospitals lose money on Medicare?

The remaining quarter of hospitals that don’t lose money on Medicare either strive to contain Medicare costs, or they receive subsidies such as Medicare indirect medical education payments or Medicare disproportionate share hospital payments.

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