Medicare Blog

what question ask to sell medicare supplement insurance

by Mohamed Schaefer Published 2 years ago Updated 1 year ago
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The American Association for Medicare Supplement Insurance makes available a free-to-use online Zip Code-based directory providing contact information for agents nationwide. There's one final important question to ask any insurance sales professional you choose to work with. Ask whether the individual is an agent or a broker.

Full Answer

What do I need to sell Medigap or Medicare supplement insurance?

The following are things you need to understand in order to sell Medigap or Medicare Supplement Insurance. Original Medicare is divided into two sections: Part A and Part B. Parts A & B cover 80% of costs after deductibles and coinsurance. The remaining 20% is an out-of-pocket expense, which is what supplemental coverage would pay for.

How can I get Started with Medicare supplement Marketing?

To support Medicare Supplement agents, we've created some free marketing materials you can download and have customized. When it's time to communicate with clients about updating their Med Supp and Part D policies, utilize this postcard and email template, which is customizable with your logo, agency name, office hours, and more.

Do you have a book of business selling Medicare supplement?

If you already have a book of business, you're primed for Medicare Supplement sales. People already want and need supplemental insurance, and they're going to go somewhere to get it – they might as well get it from you. For a quick overview of what we'll cover today, view this slideshow:

Are you primed for Medicare supplement sales?

If you already have a book of business, you're primed for Medicare Supplement sales. People already want and need supplemental insurance, and they're going to go somewhere to get it – they might as well get it from you.

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Can I sell Medicare Supplement plans?

To sell Medicare Advantage plans, you'll have to complete the America's Health Insurance Plans (AHIP) certification in addition to each carrier's compliance and product certifications. These certifications exist to help protect seniors and reward agents who do things the right way.

What are 3 main ways in which Medicare sales occur?

There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans.

How do you market Medicare products?

Medicare Advantage Marketing to current patientsTargeted mail and emails for patients 65+Reminders for current patients during open enrollment.Informational blogs and social media posts.Posters in your office.Referring patients to an informational page on your website with a lead capture.More items...

What is the commission for Medicare Supplements?

Medicare Supplement Commissions The average Medicare Supplement commission rate is 22% with a 12-month advance. The average yearly premium for Medicare Supplement plans is $1,600, which has a renewal rate of $29.33/month. Agents can earn renewal commissions for at least six years.

Who approves Medicare marketing materials?

CMSAll marketing materials need to be filed and approved by CMS. Agent created communications to members do not need CMS approval. Any agent created communication must follow the CMS Medicare Communications and Marketing Guidelines.

Which of the following is considered the best defense under the Medicare Integrity Program?

Which of the following is considered the best defense under the Medicare Integrity program? Having a strong compliance plan.

What are marketing guidelines?

Content Marketing Guidelines are a set of instructions indicating tone, voice, length, style and topics on how your brand should communicate to your target audience. Let's go into why you need to make this document, even if you're a smaller business, and how to go about doing it.

What is 1 CMS marketing rule that impacts how Medicare insurance plans market to consumers?

Marketing Rules CMS also regulates marketing and plan presentations, including when you're allowed to market, and how you market. Agents must wait until October 1 to begin marketing next year's plans to potential beneficiaries and cannot enroll members until October 15.

What are CMS guidelines for referrals?

In a CMS compliant situation, you would 1) ask for referrals without mentioning any benefit to the enrollee and then 2) present a thank-you gift for the referrals he or she has provided. Second, the gifts you provide must be of a nominal value.

Is being a Medicare agent worth it?

Medicare agents have significant earning potential and a promising future of stable career growth – but it's not just about the money. Medicare agents also get to help others while taking control of their own careers. For the right person, Medicare sales can be a very rewarding and lucrative career.

What is the Medicare commissions for 2022?

For 2022, the initial MA commissions increased from $370 to $394. This represents a 6.5 percent increase. Renewal commissions for Puerto Rico and the Virgin Islands increased from $185 to $197.

Do Medicare agents get residuals?

As an insurance agent, you need a residual income base to create a career with long-term sustainability. Medicare can be that residual income. You can build a 6 figure income by steadily selling Medicare for as little as 3-4 years.

Overview of Medicare Supplements (Medigap)

Medicare is the public health insurance program created in 1965 allowing retirees to have health insurance even after leaving their employer’s group plan. Anyone aged 65 and older, people diagnosed with ALS or ESRD, and people who’ve received SSDI benefits for at least 25 months are eligible to enroll in Medicare coverage.

Is Selling Medicare Lucrative?

Selling Medicare supplements is a great opportunity to serve the underserved senior population and to make money. The Medigap market is two-thirds bigger than the Medicare Advantage market, and the plans are best-suited for people who travel and are financially stable.

The Best Way to Sell Medicare Supplements

Just like with selling any health insurance, Medicare comes with rules and regulations. The first step to selling Medicare supplements is obtaining a license to sell Medicare in your state. The second step is to get AHIP certification. While you don’t need AHIP certification to sell Medigap plans, it’s a great idea to obtain certification.

Medicare Basics

In order to effectively sell Medicare supplements, you should understand how the plans tie into Medicare as a whole. Here’s a general breakdown of Medicare:

Medicare Supplements Leads for Agents

Use more than one approach to reach potential leads. Email and social media are effective ways to reach your audience if you use the right tactics. Direct mail is still a great way to raise awareness even with the senior population using smartphones now more than ever before.

Start Making Money Selling Medicare Supplements

At Senior Market Advisors, our mission is to serve the underserved. The baby boomer market is all-too-often overlooked, and we want to help seniors live their best lives. When you partner with Senior Market Advisors, not only do you get to make a difference, you get an experienced marketing team, a sales support team and a free CRM to track sales.

Start Earning 6-Figures

Connect with a dedicated specialist in your market to learn how you can become a TRUE Senior Market Advisor.

Why do people get into the Medicare supplement market?

In sum, there are three great reasons to get into the Medicare Supplement market: There are lots of prospects. Medicare is standardized. There's a built-in need for a secondary insurance with Medicare. Back to top.

How much does Medicare cover?

Medicare Supplements are standardized. No networks. Medicare covers about 80% , and the supplement covers about 20%. Here are the two plans I'd recommend for you, and here's how they work.

Does Medicare Supplements include prescription drug insurance?

Medicare Supplements helps with doctor and hospital costs only – it does not include prescription drug insurance. CMS puts out a publication each year called the Medicare & You Handbook. In the 2019 version, you can refer to pages 69-72 while explaining Medicare Supplements to clients and prospects.

Is Medicare the primary insurance?

Medicare is always going to be the primary insurance. As a general rule of thumb, Medicare is roughly 80% coverage, and the supplement is roughly 20% coverage. Every insurance company has to provide the exact same benefits for each plan.

What is Medicare Supplement Insurance?

Medicare Supplement Insurance (also called Medigap) is an optional type of insurance that can be used in combination with Original Medicare (Parts A and B). A Medicare Supplement Insurance plan helps pay for out-of-pocket expenses that are associated with Original Medicare, such as deductibles, coinsurance and copayments, as well as other costs.

How old do you have to be to get Medicare Supplement?

In order to be eligible for a Medicare Supplement Insurance plan, you must meet each of the following requirements: You must be at least 65 years old or live in a state that allows Medigap coverage for people under 65 who have end-stage renal disease or a qualifying disability*.

When is the best time to enroll in Medigap?

The best time to enroll in Medigap is during your Medigap open enrollment period . This is a six-month period that begins the month that you are enrolled in Medicare Part B and are at least 65 years old (or qualify because of a disability or end-stage renal disease).

Is Medicare Supplement Insurance private or public?

Medicare Supplement Insurance is sold on the private marketplace, so each insurance company is free to set their own prices for any given plan. The cost of a plan can vary greatly based on a few factors.

Can you travel with a Medigap plan?

If you move to a new state or have a seasonal retreat, your Medigap plan will usually travel with you, even if that plan is not sold in the other state. It’s best to check with your insurance agent to make sure your Medigap coverage will travel with you wherever you go.

What to do when selling Medicare supplements?

When you sell Medicare supplements from home, you need to offer a variety of products to meet each beneficiary’s needs. This includes supplement products, prescription drug coverage, Medicare Advantage products, and ancillary products. Ensure the products you are offering benefit the client, not a push for your pocketbook.

How to remain independent with Medicare?

To remain independent, you will likely need to obtain your insurance company contracts through a Medicare Insurance FMO. An FMO will work to obtain the best contracts for you to sell clients. Their support in finding you the best product to offer frees your time to meet clients and close sales.

How many clients does Medicare have?

Your income is only limited by the time you put into working. On average, a Medicare insurance agent in business for five (5) years has around 400-500 clients.

What is Medicare Advantage?

One of the benefits is the sale of Medicare Advantage or a Medicare supplement that provides you with a residual income for years. This is a passive income you enjoy the benefit of from every sale. Working as an independent agent means the commissions pay directly to you.

How many people will be on Medicare in 2060?

Projections are that by 2060 there will be 98 million people in that age range. The estimation is 21.1 million over age 85 in 2030. What this means when it comes to Medicare insurance sales is that one in every seven people, the equivalent of 15.2% of the population, meets Medicare age qualifications.

How many Americans have Medicare Advantage?

Ambition to put forth the effort to make sales. About 1/3 of Americans obtain their Medicare through Medicare Advantage Plans. The other 2/3 of the eligible persons have original Medicare, and about 81% of those enroll in supplement coverage.

Can you refer Medicare insurance to a client?

If you personally deliver the Medicare insurance policy to your clients, you have the opportunity to go over again the benefits of the plan they purchased. This is also the perfect time to request a referral. By building a trusting relationship, you may be able to sell them additional products later.

How long do you have to wait to apply for cancer insurance?

If you’ve had a recent surgery or you are going through any treatments, you’ll want to wait a couple of years before applying.

Is rheumatoid arthritis a problem with life insurance?

For example, minor arthritis isn’t problematic, but more severe rheumatoid arthritis could indicate a decline in coverage. The Body Mass Index isn’t as strict on supplement plans as it is with life insurance. Having those few extra pounds isn’t an issue if you aren’t morbidly obese.

Can you keep your Medicare coverage if you have a chronic illness?

Keep Your Coverage if you have a Chronic, Incurable Condition. There are plenty of health issues that can be treated but are still considered incurable illnesses. When you have an illness that requires treatment forever, you’ll see that there are questions on many Medicare Supplement applications that can exclude you.

Can you change your insurance if you have diabetes?

If you only have diabetes and no related conditions, you should be able to change carriers.

Does Medigap require a supplement policy?

Oregon and California allow beneficiaries to change their supplement policy within the birthday month with no supplement underwriting. This does require that you have a supplement policy currently active to qualify. Talk to your agent; they can get quotes to check if a lower rate exists.

Do you need to answer questions about your health to qualify for new coverage?

In many states, you need to answer questions about your health and get through underwriting to qualify for new coverage. While medical underwriting can cause some stress, many individuals successfully pass under writing and change coverage annually, so don’t worry. Let’s dive into information about the situations typically resulting in approval.

Can pain medications be used after surgery?

Pain medications can be an issue if used if prolonged. If you take a small round of a declinable drug post-surgery, the company won’t consider this a problem.

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