where to market medicare

Most Medicare agents can work within the bounds of a free service quite well. You’ll find many options out there for free email marketing, but we’re going to focus on one popular service: MailChimp. MailChimp is well known as one of the most accessible email marketing platforms around.

Full Answer

How to switch from marketplace to Medicare?

• If you have coverage through the health marketplace, you need to sign up for Medicare if you're on the verge of eligibility.
• Failing to enroll when you're supposed to could result in late-enrollment penalties, as well as repayment of any marketplace subsidies you receive after age 65.
• Here's what to know if you're getting close to that age.

Is Medicare cheaper than private insurance?

Typically, Medicare costs less than private insurance. However, if a person’s employer covers their premiums, this can offset those costs. People with dependents may prefer private insurance over...

Can you buy Medicare on the health insurance marketplace?

The Health Insurance Marketplace, available at HealthCare.gov for most states, helps people who are not on Medicare shop for health insurance. However, according to HealthCare.gov, "Medicare isn't part of the Health Insurance Marketplace," and "the Marketplace doesn't offer Medicare supplement (Medigap) insurance."

Can I Choose marketplace coverage instead of Medicare?

Choosing Marketplace coverage instead of Medicare can be a costly decision. Once you’re enrolled in Part A, you won’t be eligible for any of the savings you once got for your Marketplace plan. This means you’ll have to pay the full price. Also, if you delay enrollment in Part B, you’ll have to pay a lifelong penalty.

How do you make money selling Medicare?

Generally, insurance agents often earn two types of commissions when selling Medicare plans: A dollar amount per application (Medicare Advantage and prescription drug plans) or a percentage of the premium sold (Medicare Supplements).

How do I target Medicare patients?

If you want to target Medicare patients on social media, it's especially important to have Facebook and YouTube since the audience skews older. Content on these platforms should include health insights, industry news and behind-the-scenes content of events and staff achievements.

How hard is it to sell Medicare?

No, it's not hard to sell Medicare Supplements. When you're first starting, it should be easy, because everyone on Medicare needs one. It's just an insurance product. You're not a member – you're a policyholder, and that means a lot to people.

What are 3 main ways in which Medicare sales occur?

There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans.

How do you market Medicare on Facebook?

Use these tips to make sure you're taking advantage of Facebook in the best way to market to the Medicare-eligible community.Post the content they want. ... Post frequently. ... Promote your posts. ... Run an ad. ... Follow these compliance tips.

How do I find Medicare customers?

Call 1-800-MEDICARE TTY users can call 1-877-486-2048.

How do I get Medicare Advantage leads?

⍟ 14 Ways to Generate Medicare Supplement LeadsBuild & Maintain a Website. ... Social Media Presence. ... Video Marketing. ... Blogging, Writing Articles. ... Email. ... Online Events: Live webinars, podcasts. ... Direct Requests / Client Referrals. ... Lead Swapping Partnerships (Asking other professionals for referrals)More items...

Is selling Medicare Worth It?

Is Selling Medicare Lucrative? In short, yes. The average Medicare Advantage policy pays around $287 a year in commission if the purchase replaces an existing plan. However, you can get approximately double that — $573— if you write up a new Medicare Advantage plan for someone who hasn't had one before.

Can you sell Medicare door to door?

MA/PD PLANS May not market to beneficiaries door to door, including leaving materials at a beneficiary's doorstep. May call a beneficiary they enrolled in a plan to discuss plan business, as well as discuss the availability of other plan options/types within the same parent organization.

How much do Medicare leads cost?

As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead.

What license do I need to sell Medicare insurance in Florida?

The 2-15 agents license allows an agent to sell all forms of Life Insurance, Health Insurance, Medicare Supplement, HMO, Home Health Care, Managed Care and Long Term Care policies in Florida. Licensed agents may also sell Fixed Annuities.

What is one CMS marketing rule that impacts how Medicare insurance plans market to consumers?

Marketing Rules CMS also regulates marketing and plan presentations, including when you're allowed to market, and how you market. Agents must wait until October 1 to begin marketing next year's plans to potential beneficiaries and cannot enroll members until October 15.

Can you advertise for Medicare?

Medicare private plans are allowed to conduct certain activities. For instance, companies can market their plan through direct mail, radio, television, and/or print advertisements. Agents can also visit your home if you invite them for a marketing appointment. Never feel pressured to join any plan.

Can I market Medicare Advantage on social media?

Targeted Advertising: Social media is a great way to communicate to a specific audience. If you sell Medicare Supplements and Medicare Advantage, you can target your ad to users who are close to age 65 (or older) and live in your state (or one of the areas you sell).

Can social media be used to promote Medicare Advantage?

Generic materials can advertise the services you offer as an agent. You don't need prior CMS or carrier approval to share such materials on your social media sites as long as you don't include any plan-specific details or carrier brand names and logos.

How long does it take to ask for referrals?

Ask for Referrals. It only takes a few seconds to ask for a referral, and it costs nothing. More than that, referrals offer the most potent lead generation around in terms of conversions. A 2019 study looked into conversion rates for the most common types of lead generation. Here’s what they found:

Does asking for referrals cost a cent?

As you can see, referrals are one of the most powerful tools in your marketing arsenal, and asking for them doesn’t cost a cent. For a guide to why, who, when, and how to ask for referrals, check out Get More Referrals and Grow Your Business. 4. Volunteer.

Can Medicare agents use email marketing?

Market Over Email. You may assume email marketing always has an associated cost, but that’s not necessarily the case. Most Medicare agents can work within the bounds of a free service quite well. You’ll find many options out there for free email marketing, but we’re going to focus on one popular service: MailChimp.

What are the Medicare marketing guidelines?

The Marketing guidelines reflect CMS' interpretation of the marketing requirements and related provisions of the Medicare Advantage and Medicare Prescription Drug Benefit rules (Chapter 42 of the Code of Federal Regulations, Parts 422 and 423).

Can Medicare Advantage and Prescription Drug Plans use one document?

The guidelines allow organizations offering both Medicare Advantage and Prescription Drug Plans the ability to reference one document when developing marketing materials.

What is the most popular social media platform for Medicare?

Facebook is the social media platform every Medicare agent and agency should be on. It’s the most popular platform, with 247 million users in the U.S. and Canada. More importantly, Facebook and YouTube are the most most popular platforms for seniors, and seniors are Facebook’s fastest-growing segment.

Do I need a website to get a GMB?

Make sure you have a good listing and keep it up to date so you will outrank your competitors. GMB doesn’t require a website, but having one is an advantage. One option is to use your Facebook business page. (See below.)

Can I use GMB for a website?

Another option is to use GMB’s free Website Builder and create a site using their mobile-friendly templates. The website is limited to a single page, but that’s all many agents need. If you don’t have a domain name (like nccagent.com), you can use the default URL Google provides.

What is marketing in CMS?

Marketing refers to using materials to draw someone’s attention to a specific plan and then influence them to select it. Any marketing materials that have a carrier’s name on them or refer to a particular plan must be approved by CMS.

Can you market to MA enrollees?

You cannot market to potential MA enrollees in the following ways: Approaching someone in a common area (parking lot, hallway, etc.)

Can you market to age ins?

You can, however, market to age-ins (people turning 65). Educational events must be explicitly advertised as educational – no marketing or sales activities are allowed. Marketing and sales events are designed to steer potential enrollees toward a plan or set of plans.

Can you get Medicare Advantage without a goal?

You can’t get to your destination without following a map, and you can’t be successful in Medicare Advantage marketing without a goal. Before you start any marketing plan, write down your goals. Then, you can use the materials at your disposal to help you reach them.

What are some examples of Medicare marketing guidelines?

For example: Events promoting a particular plan must be properly labeled as sales/marketing events rather than educational events.

What is Medicare Advantage Marketing Plan?

A Medicare Advantage marketing plan allows you to reach patients at all stages of the process, but it can be tricky to do effectively and ethically.

How to avoid losing Medicare patients?

You can avoid losing your patients when they turn 65 by participating in the best Medicare Advantage plans, and making sure that your patients are aware they have options. Point patients to better plans.

Why do people choose Medicare Advantage?

That’s why millions of people choose a private Medicare Advantage plan as their 65th birthday approaches or during the Annual Election Period (also known as AEP or open enrollment)—to fill in those gaps and prevent a major procedure from leading to bankruptcy. A Medicare Advantage marketing plan allows you to reach patients at all stages ...

Do providers need to remain neutral about Medicare?

Providers do need to remain neutral about most aspects of choosing a Medicare plan. Still, you can and should keep patients informed of all their options and ensure they are able to make the right decisions for their health. There are plenty of ways to reach out to patients who may be considering a Medicare Advantage plan:

Can Medicare Advantage be private?

Typically, patients consider a private Medicare Advantage plan after realizing the out-of-pocket expense involved with original Medicare, which can leave patients responsible for 20% of the cost of some services with no limit on out-of-pocket expenses. So why would hospitals, medical groups, IPAs, and practices need a Medicare Advantage marketing ...

Does Medicare cover out of pocket fees?

Patients are still covered by Medicare Part A (hospital insurance) and Part B (medical insurance), but with additional benefits original Medicare won’t cover. Out-of-pocket fees are limited annually as well . Give patients who ask about Medicare a safe place to go.