Medicare Blog

why are there so many medicare ads

by Miss Rafaela Weber Published 3 years ago Updated 2 years ago
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Is there such a thing as Medicare and Social Security advertising?

Feb 24, 2021 · Out-of-pocket costs for doctors outside your network could add up to more than what a Medigap premium would cost each month. Advantage plans are heavily advertised because of how they are funded ...

Why are there so many Medicare commercials on TV?

Nov 05, 2021 · Here's the bottom line from Omdahl and the "Friends Talk Money" hosts: Some of what you hear on those Medicare Advantage TV ads is true, but the fine print shows that "free" isn't really "free ...

Why are Medicare Advantage plans so advertised?

Nov 08, 2017 · Per Wikipdia, Medicare Part D, also known as Medicare Prescription Drug Benefit, is a US federal government benefit that subsidizes the costs of prescription drugs and prescription drug insurance premiums for Medicare beneficiaries. Things change every year; prescriptions that were covered last year may not be covered this year, your doctor may ...

Why are there so many Medicare Advantage ads for retired athletes?

Oct 19, 2020 · There could be an issue with how ad time was scheduled with the channel or the cable company. In this case, believe it or not, there might be a reason you see those ads past the Medicare Open Enrollment deadline on December 7. There is another Medicare Enrollment Period that people may not be aware of.

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Aug 16, 2018 · With millions of people relying on Social Security, scammers target audiences who are looking for program and benefit information. The law that addresses misleading Social Security and Medicare advertising prohibits people or non-government businesses from using words or emblems that mislead others. Their advertising can’t lead people to believe that they …

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Why are there so many Medicare commercials?

0:123:43Why Are There So Many Medicare Commercials??? - YouTubeYouTubeStart of suggested clipEnd of suggested clipAnd the reason for this is because medicare advantage plans are much more lucrative for insurance.MoreAnd the reason for this is because medicare advantage plans are much more lucrative for insurance. Companies. For you to enroll into much more than medicare. Supplements.

Will Medicare ads ever stop?

–Not Quite Yet! The brief December respite from Medicare Advantage Plan TV commercials is over. Starting January 1, Medicare Advantage insurance plans have until March 31 to convince current plan users to switch between Medicare Advantage Plan companies.Jan 3, 2022

What was the purpose of offering Medicare Advantage to Medicare beneficiaries?

Medicare claims that this rule will improve the relevance and depth of Medicare's value and quality-based payments, which will better reward clinicians for providing high quality, efficient care. By contrast, in Medicare Advantage Plans, Medicare pays private companies a predetermined monthly rate for each beneficiary.

Who does the Medicare commercial?

The TV campaign, which first aired in 2018 and stars 78-year-old Joe Namath, is for the Medicare Coverage Helpline. With a crinkled smile, Namath lists a handful of health care benefits—from no co-pays to home-delivered meals—intended to attract callers on Medicare.Dec 13, 2021

Why is this Medicare marketing blitz happening now?

The Medicare Annual Election Period (also called Open Enrollment) starts on October 15 each year and ends on December 7. That means that typically,...

How did Medicare marketers get my phone number and address?

Medicare marketing lists are inexpensive and readily available to anyone who wants to use them for mailings and phone calls. So if you have 10,000...

How can I make the Medicare calls stop?

TIP: If you want the calls to stop, respond with “My phone number is on the Do Not Call list and I will report you to CMS (Centers for Medicare & M...

What about in-person Medicare marketers?

Then we have the door knockers and agent kiosks. You do not have to answer the door. Ever. (And I highly recommend not answering, especially now!)

Should I pay attention to marketers during Medicare's open enrollment period?

It is very important to review your plan each year, but that does not require you to respond to the marketing.

Why is this Medicare marketing blitz happening now?

The Medicare Annual Election Period (also called Open Enrollment) starts on October 15 each year and ends on December 7. That means that typically, the Medicare commercials and mail start right after Labor Day, with phone calls beginning October 1.

How did Medicare marketers get my phone number and address?

Medicare marketing lists are inexpensive and readily available to anyone who wants to use them for mailings and phone calls. So if you have 10,000 agents in Los Angeles, chances are – if you are over 65 and live in a zip code the agent wants to sell in – you have received a LOT of mail since Labor Day.

How can I make the Medicare calls stop?

TIP: If you want the calls to stop, respond with “My phone number is on the Do Not Call list and I will report you to CMS (Centers for Medicare & Medicaid Services) if you continue to call.” (Ignoring the Do Not Call list is a serious infraction for agents.)

What about in-person Medicare marketers?

Then we have the door knockers and agent kiosks. You do not have to answer the door. Ever. (And I highly recommend not answering, especially now!)

Should I pay attention to marketers during Medicare's open enrollment period?

It is very important to review your plan each year, but that does not require you to respond to the marketing.

A few tips

Using a trusted agent or advisor is always best, but you want review your drug list and pharmacy for the upcoming year at Medicare.gov at the very least.

What does "misleading" mean in commercials?

The facts, as presented, are true but then the question becomes, “Are these commercials misleading?” According to the Macmillan dictionary, misleading means something that is intended or likely to make someone believe something that is incorrect or not true.

Is Medicare Advantage a zero premium plan?

Not all Medicare Advantage plans are zero-premium. And for those that are, it’s important to know that zero-premium does not mean zero costs. There are out-of-pocket costs for most services. Plan members will pay their share of costs until they reach the plan’s out-of-pocket maximum limit.

Does Medicare cover preventive screening?

Free preventive screenings. Medicare covers a long list of preventive and screening services. You don’t need to enroll in one of these plans to get preventive services. A 75% discount on prescription medications in the Coverage Gap.

Is the Medicare donut hole closed?

The Coverage Gap is more commonly known as the donut hole. In 2020, the donut hole closed. Beneficiaries are responsible for 25% of the cost of medications in this payment stage. Or, in other words, they get a 75% discount.

Does Medicare cover home aides?

Medicare describes these as benefits for daily maintenance and doesn’t cover them. However, because of policy changes, Medicare Advantage plans can now provide them.

What's a Typical Result for Treatment Ad Campaigns?

"At best," writes Circle's founder Nick Jaworsk i, "5% of your calls [from a typical internet ad campaign] might have insurance, but 1-2% is closer to the norm."

How to (Really) Avoid Medicare and Medicaid Calls

I wanted to cheer out-loud when Circle's Jaworski called-out the double-tragedy of marketers selling unqualified calls to treatment centers, because it's exactly what I've been writing:

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