Medicare Blog

how do i find leads to sign people up for medicare and medicare supliemental insurances

by Cameron Considine Published 2 years ago Updated 1 year ago

Another way to find Medicare leads is to use direct mail. Since Medicare is for a certain age group, traditional methods like a mail flier can drive interest in your business. One additional way to find the best Medicare leads is to use a mail list service or live transfer source that provides Medicare advantage leads.

Full Answer

How to generate Medicare supplement leads?

⍟ 14 Ways to Generate Medicare Supplement Leads 1. Build & Maintain a Website. A website is a necessity to build a successful business today, but it doesn’t need to be... 2. Social Media Presence. Social Media is one of the most effective methods of staying in touch with your prospective... 3. Video ...

Are you tapping into a Medicare gold mine?

With baby boomers moving into the Medicare eligible age, your opportunities to find Medicare eligible prospects will be “booming.” In fact, if you are generating your own leads with our proven successful method, you could be tapping into a gold mine.

How do I enroll in Medicare supplement insurance?

Most Medicare Supplement insurance carriers now offer online enrollment tools for the agent to use to help complete the sale. You can check out the carrier websites to gain more information and also contact them or your FMO for more details about the enrollment processes.

What are the rules for selling Medicare supplements?

Rules vary based on product type. If you are selling Medicare supplements to turning 65 leads, there are fewer restrictions, per MMG. However, if you are looking to push Medicare Advantage plans, things become a bit trickier. Once you have determined which product type you are interested in marketing, you can begin the next step.

How do I get Medicare clients?

⍟ 14 Ways to Generate Medicare Supplement LeadsBuild & Maintain a Website. ... Social Media Presence. ... Video Marketing. ... Blogging, Writing Articles. ... Email. ... Online Events: Live webinars, podcasts. ... Direct Requests / Client Referrals. ... Lead Swapping Partnerships (Asking other professionals for referrals)More items...

How much do Medicare leads cost?

As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead.

Is selling Medicare insurance a good career?

Medicare agents have significant earning potential and a promising future of stable career growth – but it's not just about the money. Medicare agents also get to help others while taking control of their own careers. For the right person, Medicare sales can be a very rewarding and lucrative career.

What agency is responsible for enrolling most people in Medicare?

The federal agency that oversees CMS, which administers programs for protecting the health of all Americans, including Medicare, the Marketplace, Medicaid, and the Children's Health Insurance Program (CHIP).

How can I get free Medicare leads?

Essential Care Insurance Agency provides a free Medicare Lead program to agents who have a contract with us. There is no minimum production requirement for this reimbursement package to begin. You purchase leads from any vendor and are reimbursed 100% of the cost of the leads.

Where do Medicare leads come from?

Medicare Leads from Direct Mailer Campaigns. Sending direct mailers to gain Medicare leads is another method agents utilize. Running a direct mailer lead campaign can be pricey, but luckily, carriers and field marketing organizations (FMOs) often offer marketing co-op to help cover a percentage of the cost.

How do you make money selling Medicare supplements?

Generally, insurance agents often earn two types of commissions when selling Medicare plans: A dollar amount per application (Medicare Advantage and prescription drug plans) or a percentage of the premium sold (Medicare Supplements).

How hard is it to sell Medicare?

No, it's not hard to sell Medicare Supplements. When you're first starting, it should be easy, because everyone on Medicare needs one. It's just an insurance product. You're not a member – you're a policyholder, and that means a lot to people.

Is selling Medicare profitable?

Is Selling Medicare Lucrative? In short, yes. The average Medicare Advantage policy pays around $287 a year in commission if the purchase replaces an existing plan. However, you can get approximately double that — $573— if you write up a new Medicare Advantage plan for someone who hasn't had one before.

Who sells the most Medicare Advantage plans?

UnitedHealthcareStandout feature: UnitedHealthcare offers the largest Medicare Advantage network of all companies, with more than 1 million network care providers. UnitedHealthcare is the largest provider of Medicare Advantage plans and offers plans in nearly three-quarters of U.S. counties.

What happens when Medicare trust fund runs out?

It will have money to pay for health care. Instead, it is projected to become insolvent. Insolvency means that Medicare may not have the funds to pay 100% of its expenses. Insolvency can sometimes lead to bankruptcy, but in the case of Medicare, Congress is likely to intervene and acquire the necessary funding.

What does it mean to be certified by CMS?

Certification is when the State Survey Agency officially recommends its findings regarding whether health care entities meet the Social Security Act's provider or supplier definitions, and whether the entities comply with standards required by Federal regulations.

Direct Mail

Reach your specific target market with a business reply card or custom direct mail pieces. AGA passes on our bulk discounts to our agents, and on top of the bulk discounts, we offer the 50% co-op. Check out how much you can save on a direct mail campaign with AGA:

Internet Leads

Internet leads are generated online generally from a quote request or an appointment scheduling form. Many agents on our internet leads program tell us they prefer this style of lead because the lead is hot HOT when they receive it.

Social Media

Tailored social media programs using Facebook empower agents to reach target markets with a custom-built business page, relevant posts several times per week, and custom ads and landing pages with reply forms to collect exclusive leads. One benefit to our social media program is more control over your budget.

Events

Our events team puts you in front of prospects in your community. From live events, to virtual events, we have it all! Find what works for you and be the face of Medicare in your community!

Get Exclusive Medicare Leads

The need for Medicare Advantage and Medicare Supplement plans is large now and will continue to grow. If you are ready to get exclusive Medicare leads by being in the right place at the right time, we would love to discuss and support your marketing and advertising strategies.

1. Get Medicare Leads Through Facebook

According to one study, as many as 84% of baby boomers have Facebook accounts. That is a huge market of Medicare leads waiting to be reached. But before we get any further, you must understand that just because you have a social page doesn’t mean you will suddenly get a rush of followers, leads, or customers.

2. Get Medicare Leads Through YouTube

Here’s a statistic that will surprise you: more than 60 million Baby Boomers over the age of 55 view content on YouTube every month, according to YouTube’s Trends Dashboard. With this information, we’re not sure why brokers aren’t using YouTube as a means to get Medicare leads.

3. Get Medicare Leads Through Your Website

Speaking of websites, that is another excellent way to get Medicare leads. Did you know 87% of consumers will check out your website before they’re willing to meet with you? Think of your website as your behind-the-scenes marketing team. It’s always there to talk you up and make you look good.

4. Get Medicare Leads Through Blogging

If you like writing, blogging might be your most effective way to get Medicare leads. You will have to spend a little time becoming familiar with SEO optimization tactics but it might be well worth your time since those who blog create 67% more leads than those who don’t.

5. Get Medicare Leads Through Email Marketing

Whether connecting with your current book of business or reaching out to leads you’ve received, email marketing can be very effective. However, Baby Boomers have been inundated with marketing messages all their lives and have zero tolerance for the hard sell. Instead, you should use a conversational, yet informative tone in your communication.

6. Get Medicare Leads Through Webinars

Webinars are an excellent way to demonstrate your expertise in the field and position yourself as an industry leader. It’s also the perfect opportunity to let some of your personality come through. But here’s what it’s not an opportunity for: a hard sell.

7. Get Medicare Leads Through Print Advertising

Believe it or not, print advertisements are still very relevant in today’s digital world. Nearly 80% of consumers act on direct printed mail advertisements compared to only 45% for electronic advertisements. Because online ads have a reputation for being misleading, print advertisements remain the most trusted source of marketing information.

How to get Medicare leads?

A way that you can accomplish this is by developing an affinity partnership with a local business in your community. Places like, pharmacies, grocery stores, doctor offices or local shops are great examples of the kinds of business you could team up with. You’ll be looking for an affinity partner that will help advertise your business and generate referrals. Of course, the potential partner will be looking for ways you will support their business as well.

When should Medicare mailers be sent?

The mailers should run two to six months prior to the target consumers’ birthday months at age 65. You are able to sell Medicare Supplement and Medicare Advantage Prescription Drug (MAPD) plans to leads gained from these mailers.

What is lead in insurance?

In the insurance industry, leads are what sustain your business. Of course, you need the contracts, training, and other skills to be a successful insurance agent, but without leads, you’ll just be spinning your wheels.

Is marketing the ultimate goal of a Medicare event?

With these events, marketing is not the ultimate goal. There is certainly potential to gain leads from this type of event, but your main focus needs to be on providing accurate, well-rounded, Medicare information to your attendees. Lead generation can then come into play after the educational event.

Can you hold a Medicare educational event?

Medicare Educational Events. The COVID-19 pandemic has thrown a wrench the ability to hold Medicare educational events and although in some states and counties you might not be able to hold one right now, that doesn’t mean you need to count out the opportunity forever!

Can you volunteer for Medicare?

You can volunteer your time a few days a week to be available to answer general Medicare questions. In return, the pharmacy can display your business cards or a flyer and refer your business to their customers.

What to do if you are on good terms with Medicare?

If you are on good terms, consider an agreement to exchange leads. Network with an Annuity or LTC specialist, or maybe a Retirement Planner or Investment Specialist that works with seniors but doesn’t want to deal with Medicare products. You have the same potential clients, so it should be beneficial to both parties.

What is outbound lead generation?

It is also called “Interruption lead generation”, and is the process where you seek out the attention of potential prospects, regardless of whether they may be looking for the information or not.

What are the two categories of lead generation?

Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound .

What is the most popular method of lead generation?

Inbound is the more popular method of lead generation today. This is because it reflects the way people buy in today’s digital environment. The average person researches products for hours, on their own, before purchasing.

Why is it called permission lead generation?

It’s called Permission Lead Generation because of the fact they you are focusing on providing relevant content, like bread crumbs, that your prospective clients can follow back to you. It is the individual prospect who searches for and chooses the type and the timing of the interaction with your company.

Is referral marketing gold?

Referrals are marketing gold. You may be tempted to offer an incentive to your clients for referrals . This may or may not be acceptable, depending on regulations from your states insurance department. Make sure you check with carriers and your state insurance department for direction before offering any incentives.

Is buying leads good?

Purchasing internet leads can be an excellent solution for quick lead development, given that you can catch the lead in real time. The lifespan of an internet lead is incredibly short. They require an almost immediate response, or the odds of a sale drop dramatically.

Do independent agents purchase leads?

Many independent agents purchase leads, but the market is particularly crowded, and these leads are available to any agent with a marketing budget. There are many options for generating leads that will give you an edge over the competition: Rules vary based on product type.

Can temporary employees work for Medicare?

In fact, these temporary employees will work to your benefit to assist in setting appointments on your behalf once the lead has been qualified. Just be sure they do not discuss any Medicare plan information with the client. Benefits and plan information is only allowed to be discussed by certified and approved agents.

Is Medicare booming for baby boomers?

A. With baby boomers moving into the Medicare eligible age, your opportunities to find Medicare eligible prospects will be “booming.”. In fact, if you are generating your own leads with our proven successful method, you could be tapping into a gold mine. Many independent agents purchase leads, but the market is particularly crowded, ...

Can you sell Medicare supplements to 65 leads?

Rules vary based on product type. If you are selling Medicare supplements to turning 65 leads, there are few er restrictions, per MMG. However, if you are looking to push Medicare Advantage plans, things become a bit trickier. Once you have determined which product type you are interested in marketing, you can begin the next step.

What is Lead Generation?

Lead generation is a marketing activity that allows you to draw customer interest. For example, customers interested in learning more about Medicare can be gained through lead generation strategies. Leads can be generated through social media marketing, blog posts, and email marketing.

Why Lead Generation Is Important?

Lead generation for Medicare leads is essential. It is the process that helps your insurance business establish credibility, build trust, and increase your brand awareness with potential customers. When you focus on lead generation, it can drive traffic and bring you quality leads.

Finding the Best Medicare Leads

There are a few different ways to find the best Medicare leads. You can start with everyday tools, such as social media. Making customers aware on Facebook or TikTok can be a great lead generation strategy. Another way to find Medicare leads is to use direct mail.

Lead Generation Strategies

In order for your lead generation process to be successful, you want to have a strategy in place. For example, once you have helped a customer with their Medicare insurance, make sure to ask for referrals. You can also be active in your community and host free events where customers can come learn more about Medicare.

Power Your Book of Business with Lead Generation

Your business can thrive as long as you have the right lead generation strategy in place. Finding Medicare leads can be simple, you just have to know where to look. If you need help developing your lead generation strategy for your insurance business, we can help.

Pay-As-You-Grow Your Medicare Agency

Is your Medicare agency looking to increase Medicare lead flow? We provide Medicare agents full control over lead volume and only charge when a lead is delivered. Enjoy no upfront fees, exclusive & shared Medicare supplement and turning 65 (T-65) leads, and secure online access to your account.

Your Choice: Exclusive or Shared Leads

With exclusive Medicare leads, you get all of the same data fields provided, however, your agency is the sole recipient of the lead. No exceptions. We send you a lead the second a person requests information on our owned website (no third parties), and exclusively send the lead to you. Leads are 100% originated on our proprietary web property.

How Does It Work?

A consumer responds to a social media ad and completes a lead form presented on LocalMedicarePro.com. They are then presented with a confirmation page asserting they will be contacted shortly to discuss Medicare coverage options.

What About Lead Compliance & TCPA?

Know that Telephone Consumer Protection Act ( TCPA) opt-ins have been properly documented and recorded to avoid potential costly litigation. We provide 100% of our Medicare leads with Jornaya LeadiD, TCPA Guardian, and ActiveProspect TrustedForm compliance solutions.

Turning 65 (T-65) Exclusive Leads

We specialize in originating highly targeted exclusive & shared leads for consumers who are 3 months from their 65th birthday month, within their 65th birthday month, or within the 3 months following. This lead type falls directly in the initial enrollment period (IEP).

Medicare Supplement & Medigap Leads

We originate targeted exclusive & shared Medicare supplement & Medigap leads for consumers between the age of 65 and 85. Most of the leads respond to optional questions about their interest in prescription drug coverage, vision, dental, & hearing coverage. Additionally, many consumers provide their current insurance carrier if applicable.

How Do I Sign Up?

Sign up online via the link below. Your login allows you to manage your account 24/7, and create additional contacts for your agency. We’ll reach out to you after signup to verify lead territories, lead volume, and if you’d like text notifications of new leads.

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