how to find medicare sales leads

^{How to Get Medicare Leads}

• Direct Mail. Reach your specific target market with a business reply card or custom direct mail pieces. ...
• Internet Leads. Internet leads are generated online generally from a quote request or an appointment scheduling form.
• Social Media. Tailored social media programs using Facebook empower agents to reach target markets with a custom-built business page, relevant posts several times per week, and custom ads and landing ...
• Events. Our events team puts you in front of prospects in your community. From live events, to virtual events, we have it all!

Full Answer

How do Medicare Advantage businesses generate leads?

Our preferred Medicare Advantage lead generation strategy utilizes direct mail business reply card mailers. Here’s how it works… Our agents order direct mail leads on a fixed-price basis. Currently, we charge $25 per lead BEFORE possibly applying a lead cost reduction. Continue reading for more info.

Why is it important to explain Medicare to your prospects?

More options means more confusion, and confused prospects have a harder time of buying. The ability to explain and simplify how Medicare works will aid you tremendously in capturing more of your T65 prospects.

Why do Medicare Advantage markets only work in October through December?

Most Medicare Advantage markets only work in October through December. Why? The governing bodies of Medicare Advantage restrict non-SEP members to a once-a-year change during Annual Enrollment Period occurring between October and December.

What are the compliance rules for selling Medicare Advantage programs?

With Medicare Advantage, there is far more compliance rules to adhere to regarding the sale of Medicare Advantage programs. For example, an agent cannot cold call for Medicare Advantage business.

How much do Medicare leads cost?

As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead.

Is selling Medicare lucrative?

Selling Medicare can be very lucrative, but just like any other self-starter type of job, the more effort you put in, the bigger the payoff. When it comes to making money selling Medicare, there are two main ways you can earn income which include commissions and residual income.

What are 3 main ways in which Medicare sales occur?

There are three different types of Medicare products sold by agents and brokers: Medicare Supplement plans (Also called Medigap plans), Medicare Advantage plans and Medicare Part D Rx plans.

Can you solicit Medicare Advantage prospects through email?

The only caveat: If you are initiating contact via email, you're required to include an opt-out opportunity. Direct unsolicited contact, such as text and direct messaging over social media, falls into the same category as unsolicited phone calls and door-to-door solicitation. This means it is not permitted.

How do I get Medicare clients?

⍟ 14 Ways to Generate Medicare Supplement LeadsBuild & Maintain a Website. ... Social Media Presence. ... Video Marketing. ... Blogging, Writing Articles. ... Email. ... Online Events: Live webinars, podcasts. ... Direct Requests / Client Referrals. ... Lead Swapping Partnerships (Asking other professionals for referrals)More items...

Is selling Medicare easy?

No, it's not hard to sell Medicare Supplements. When you're first starting, it should be easy, because everyone on Medicare needs one. It's just an insurance product. You're not a member – you're a policyholder, and that means a lot to people.

Is selling Medicare insurance a good career?

Medicare agents have significant earning potential and a promising future of stable career growth – but it's not just about the money. Medicare agents also get to help others while taking control of their own careers. For the right person, Medicare sales can be a very rewarding and lucrative career.

What license do I need to sell Medicare insurance in Florida?

The 2-15 agents license allows an agent to sell all forms of Life Insurance, Health Insurance, Medicare Supplement, HMO, Home Health Care, Managed Care and Long Term Care policies in Florida.

What is considered unsolicited contact?

Unsolicited direct contact with a consumer that was not requested or initiated by the consumer is prohibited and includes in-person (e.g., door-to-door marketing), telephonic (e.g., outbound telemarketing), electronic (e.g., email, voicemail messages, text messages) solicitation.

What is the best way to sell Medicare plans?

To sell Medicare Advantage plans, you'll have to complete the America's Health Insurance Plans (AHIP) certification in addition to each carrier's compliance and product certifications. These certifications exist to help protect seniors and reward agents who do things the right way.

Can you sell Medicare door-to-door?

MA/PD PLANS May not market to beneficiaries door to door, including leaving materials at a beneficiary's doorstep. May call a beneficiary they enrolled in a plan to discuss plan business, as well as discuss the availability of other plan options/types within the same parent organization.

Do Medicare reps go door-to-door?

Medicare officials don't go to door-to-door and will only correspond with recipients via phone or email if prompted to first. Official insurance communication is always mailed.

How to get more Medicare leads in 2021?

Let’s take a look at the 15 Best Ways to Generate More Medicare Leads in 2021. 1. Live Transfer Medicare Leads. Live transfer leads are the best and most effective way to get Medicare leads because they have a low CPA. These leads are also well qualified, leading to a high closing rate.

What is Medicare supplement lead?

Medicare Supplement Leads. When trying to generate more Medicare supplement leads, agents usually experience higher closing rates over other types of Medicare leads. These supplement leads easily allow agents to capitalize on the 10,000+ Americans who move into the Medicare category daily.

What is Medicare pay per call?

Pay Per Call Medicare Supplement Leads. With a pay per call system, you can also just pay for calls, which are transferred to your agents. This is similar to live transfer leads in the sense that they are sent to agents directly, who can choose their preferred hours, etc...

What is live transfer Medicare?

Live transfer Medicare leads are not just any old calls either, only people who are pre-screened and pre-qualified and interested ever get transferred to your agents, which makes them more likely to close. The process for pre-qualification screens for critical illnesses like: Cancer. Heart Attack.

How many times do you need to contact Medicare insurance?

Medicare insurance leads for agents need to be contacted at least 6-12 times.

What is Medicare Advantage Lead Generation?

Medicare advantage lead generation requires lead programs based on price, appointment ratios, and return percentages to determine which programs are most fully supported. The advantage program is a premier lead generation program for agent distribution.

What is referral insurance?

Referrals are the key to really building and scaling an effective insurance agency. Consider that every client or prospect you have ever spoken to likely knows at least one person who is interested or has a need for Medicare or Medicare supplements.

1. Get Medicare Leads Through Facebook

According to one study, as many as 84% of baby boomers have Facebook accounts. That is a huge market of Medicare leads waiting to be reached. But before we get any further, you must understand that just because you have a social page doesn’t mean you will suddenly get a rush of followers, leads, or customers.

2. Get Medicare Leads Through YouTube

Here’s a statistic that will surprise you: more than 60 million Baby Boomers over the age of 55 view content on YouTube every month, according to YouTube’s Trends Dashboard. With this information, we’re not sure why brokers aren’t using YouTube as a means to get Medicare leads.

3. Get Medicare Leads Through Your Website

Speaking of websites, that is another excellent way to get Medicare leads. Did you know 87% of consumers will check out your website before they’re willing to meet with you? Think of your website as your behind-the-scenes marketing team. It’s always there to talk you up and make you look good.

4. Get Medicare Leads Through Blogging

If you like writing, blogging might be your most effective way to get Medicare leads. You will have to spend a little time becoming familiar with SEO optimization tactics but it might be well worth your time since those who blog create 67% more leads than those who don’t.

5. Get Medicare Leads Through Email Marketing

Whether connecting with your current book of business or reaching out to leads you’ve received, email marketing can be very effective. However, Baby Boomers have been inundated with marketing messages all their lives and have zero tolerance for the hard sell. Instead, you should use a conversational, yet informative tone in your communication.

6. Get Medicare Leads Through Webinars

Webinars are an excellent way to demonstrate your expertise in the field and position yourself as an industry leader. It’s also the perfect opportunity to let some of your personality come through. But here’s what it’s not an opportunity for: a hard sell.

7. Get Medicare Leads Through Print Advertising

Believe it or not, print advertisements are still very relevant in today’s digital world. Nearly 80% of consumers act on direct printed mail advertisements compared to only 45% for electronic advertisements. Because online ads have a reputation for being misleading, print advertisements remain the most trusted source of marketing information.

Direct Mail

Reach your specific target market with a business reply card or custom direct mail pieces. AGA passes on our bulk discounts to our agents, and on top of the bulk discounts, we offer the 50% co-op. Check out how much you can save on a direct mail campaign with AGA:

Internet Leads

Internet leads are generated online generally from a quote request or an appointment scheduling form. Many agents on our internet leads program tell us they prefer this style of lead because the lead is hot HOT when they receive it.

Social Media

Tailored social media programs using Facebook empower agents to reach target markets with a custom-built business page, relevant posts several times per week, and custom ads and landing pages with reply forms to collect exclusive leads. One benefit to our social media program is more control over your budget.

Events

Our events team puts you in front of prospects in your community. From live events, to virtual events, we have it all! Find what works for you and be the face of Medicare in your community!

Get Exclusive Medicare Leads

The need for Medicare Advantage and Medicare Supplement plans is large now and will continue to grow. If you are ready to get exclusive Medicare leads by being in the right place at the right time, we would love to discuss and support your marketing and advertising strategies.

1. Know the Basics of Marketing

There are a few pieces of information in place before you start generating Medicare leads. You have to know your products, target market, and why someone should buy insurance from you.

2. Search Engine Magic

People turn to search engines when they have a question about something or they want to compare products. They’ll try to find the answer themselves before they reach out to a professional.

3. Be Educational

About 29% of people said they don’t understand their Medicare plans well or at all. Close to a quarter of people said they don’t fully understand Medicare Advantage plans.

4. Buy Leads

How much time do you have to devote to lead generation on a regular basis? Probably very little.

5. Always Follow Up

You have to show that you’re trustworthy to your leads. If you only contact them when you have something to sell, they’ll tune you out quickly.

A Guide to Medicare Leads for Agents

There are a few tried and true ways to get Medicare leads for Agents. Get your marketing messages down, utilize digital avenues, and always follow up. Most of all, be approachable and educational so people can truly understand what they’re buying.

How to generate Medicare Advantage leads?

Medicare insurance agents have many different ways to generate Medicare Supplement Insurance leads and Medicare Advantage leads, including: Hosting educational events in the community. Networking with people in the community who know seniors. Sending out flyers in a direct mail campaign.

How many people will be on Medicare by 2030?

The United States Census Bureau says that all Baby Boomers will be 65 years or older – and therefore eligible for Medicare – by 2030. With about 73 million people in this massive generation, that’s a lot of newly eligible Medicare beneficiaries. Every day, about 10,000 people turn 65.

How long is a good response time for Medicare?

According to this article from Digital Market Media, a response time of five minutes is excellent – but if you can measure your response time in seconds instead of minutes, that’s even better. Medicare Advantage and Medicare Supplement Guidance.

What can Medicare insurance agents do?

Medicare insurance agents can help guide beneficiaries through the maze of options. When you talk with a Medicare beneficiary, you want to make a sale and earn a commission. You know that. The prospects know that, too, and they might be wary of high-pressure sales tactics that don’t have their best interest at heart.

How much does a retiree spend on healthcare?

According to the Center for Retirement Research at Boston College, retirees spend an average of $4,274 a year on out-of-pocket healthcare costs, not including long-term care costs. About two-thirds of this is spent on premiums, but other out-of-pocket costs, including copays and deductibles, make up the rest.

What is an inbound lead?

In addition to exclusive versus non-exclusive, there are many types of leads. Leads can be inbound – meaning the prospect contacts you – or outbound – meaning you contact the prospect. You can also get warm transfer leads, in which a representative transfers a qualified lead to you.

Does Medicare have a supplement plan?

Medicare beneficiaries have many options, including Original Medicare with a Medigap or Medicare Supplement Insurance plan, as well as many Medicare Advantage and Medicare Part D Prescription Drug Plans to choose from. These plans come with different costs and benefits, and the options change and grow every year.

How many leads does a full time agent take?

Agents can order one-time orders or ongoing orders. We recommend on-going orders. Most full-time agents take 20 leads weekly or more. The agent pays for the mailers upfront for 3 to 4 weeks before receiving replies.

Can an agent cold call for Medicare Advantage?

With Medicare Advantage, there is far more compliance rules to adhere to regarding the sale of Medicare Advantage programs. For example, an agent cannot cold call for Medicare Advantage business. Because of these compliance guidelines, we rely on paid leads to sell Medicare Advantage.

Is the Ad Response Rate higher for Medicare Advantage?

Ad response rates are higher. And there is a greater “open-mindedness” to exploring other Medicare plan options. Unlike selling Medicare Supplements whose benefits are the same between carriers, Medicare Advantage carriers all have different co-pays, deductibles, and networks. Plus, these plans may change year-to-year.