Medicare Blog

how do you get medicare advantage leads

by Dr. Adela Jaskolski Published 1 year ago Updated 1 year ago
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Ways to Get Medicare Leads

  • Have a Website to Generate Medicare Leads. If you’re skeptical of whether or not people in your target Medicare market...
  • Hold Compliant Medicare Sales and Educational Events. Holding Medicare sales and educational events are great ways to...
  • Establish Affinity Partnerships to Gain Medicare Leads. Being active in your community highly...

⍟ 14 Ways to Generate Medicare Supplement Leads
  1. Build & Maintain a Website. ...
  2. Social Media Presence. ...
  3. Video Marketing. ...
  4. Blogging, Writing Articles. ...
  5. Email. ...
  6. Online Events: Live webinars, podcasts. ...
  7. Direct Requests / Client Referrals. ...
  8. Lead Swapping Partnerships (Asking other professionals for referrals)

Full Answer

How to generate Medicare Advantage leads?

  • Post content beneficiaries want and need
  • Post frequently
  • Interact with potential beneficiaries and other insurance agents
  • Follow compliance guidelines

Does Medicare Advantage cost less than traditional Medicare?

UnitedHealth Group, for example, discovered that Medicare Advantage costs beneficiaries 40 percent less than traditional Medicare does.

How to sell Medicare Advantage over the phone?

When you are ready to begin your training, it is easy to start right away:

  • Review Medicare Training 101 membership plans and pricing
  • Sign up for the plan you select by completing the form and submitting your payment
  • Login into the portal and access your training materials
  • Start building your business while you learn

How to generate Medicare Advantage leads with ppc?

  • Use headings to organize content
  • Improve font choices and sizes for readability
  • Use shorter paragraphs and sentences
  • Format content with bullets and lists
  • Make sure your website is mobile-optimized
  • Test your page speeds
  • Make sure the navigation is organized

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How much do Medicare Advantage leads cost?

Here's how it works… As mentioned previously, new Medicare Advantage pay $25 for each direct mail lead.

How do Medicare agents get leads?

Medicare Leads from Direct Mailer Campaigns. Sending direct mailers to gain Medicare leads is another method agents utilize. Running a direct mailer lead campaign can be pricey, but luckily, carriers and field marketing organizations (FMOs) often offer marketing co-op to help cover a percentage of the cost.

How can I get free Medicare leads?

Essential Care Insurance Agency provides a free Medicare Lead program to agents who have a contract with us. There is no minimum production requirement for this reimbursement package to begin. You purchase leads from any vendor and are reimbursed 100% of the cost of the leads.

Can you solicit Medicare Advantage prospects through email?

The only caveat: If you are initiating contact via email, you're required to include an opt-out opportunity. Direct unsolicited contact, such as text and direct messaging over social media, falls into the same category as unsolicited phone calls and door-to-door solicitation. This means it is not permitted.

How do I get more Medicare clients?

⍟ 14 Ways to Generate Medicare Supplement LeadsBuild & Maintain a Website. ... Social Media Presence. ... Video Marketing. ... Blogging, Writing Articles. ... Email. ... Online Events: Live webinars, podcasts. ... Direct Requests / Client Referrals. ... Lead Swapping Partnerships (Asking other professionals for referrals)More items...

How do you attract Medicare patients?

Marketing Medicare Advantage to prospective new patients as they turn 65Mailers to people turning 65.Hospital newsletters.Community events.Retargeting and pay-per-click ads.Facebook and other social media ads.

Is selling Medicare lucrative?

Selling Medicare can be very lucrative, but just like any other self-starter type of job, the more effort you put in, the bigger the payoff. When it comes to making money selling Medicare, there are two main ways you can earn income which include commissions and residual income.

Who is Medicare through?

The Centers for Medicare & Medicaid Services (CMS) is the federal agency that runs Medicare. The program is funded in part by Social Security and Medicare taxes you pay on your income, in part through premiums that people with Medicare pay, and in part by the federal budget.

Why do doctors not like Medicare Advantage plans?

If they don't say under budget, they end up losing money. Meaning, you may not receive the full extent of care. Thus, many doctors will likely tell you they do not like Medicare Advantage plans because private insurance companies make it difficult for them to get paid for their services.

What is the best way to sell Medicare plans?

To sell Medicare Advantage plans, you'll have to complete the America's Health Insurance Plans (AHIP) certification in addition to each carrier's compliance and product certifications. These certifications exist to help protect seniors and reward agents who do things the right way.

Can you sell Medicare door-to-door?

Medicare does not send "representatives" to solicit your business. Unsolicited sales calls are prohibited: Federal regulations prohibit unsolicited telephone calls, door-to-door visits, emails and other forms of sales without your permission.

About the Senior Market

The number of Americans ages 65 and older is projected to more than double from 46 million in 2016 to more than 98 million by 2060. This would make their share of the total population in America rise from 15% to nearly 24%. Working in health insurance sales for the senior market is a lucrative, enterprising way to make a living.

How Does It Work?

Generational marketing research has consistently shown that direct mail is still the preferred marketing method for Baby Boomers. At Need-a-Lead, we offer turnkey direct mail campaigns to generate Medicare Advantage leads through customizable and attractive mailers.

Grow Your Business Today!

Investing in a Medicare Advantage lead generation campaign is so much more than just investing in your business. It’s investing in yourself. If you’re interested in generating exclusive Medicare Advantage leads for your business, get a free quote today.

Lead Buying opportunities

Sign up for our email newsletters and follow us on social media to find out about monthly specials.

Direct Mail

Reach your specific target market with a business reply card or custom direct mail pieces. AGA passes on our bulk discounts to our agents, and on top of the bulk discounts, we offer the 50% co-op. Check out how much you can save on a direct mail campaign with AGA:

Internet Leads

Internet leads are generated online generally from a quote request or an appointment scheduling form. Many agents on our internet leads program tell us they prefer this style of lead because the lead is hot HOT when they receive it.

Social Media

Tailored social media programs using Facebook empower agents to reach target markets with a custom-built business page, relevant posts several times per week, and custom ads and landing pages with reply forms to collect exclusive leads. One benefit to our social media program is more control over your budget.

Events

Our events team puts you in front of prospects in your community. From live events, to virtual events, we have it all! Find what works for you and be the face of Medicare in your community!

Get Exclusive Medicare Leads

The need for Medicare Advantage and Medicare Supplement plans is large now and will continue to grow. If you are ready to get exclusive Medicare leads by being in the right place at the right time, we would love to discuss and support your marketing and advertising strategies.

What is Medicare Advantage Lead Generation?

Medicare advantage lead generation requires lead programs based on price, appointment ratios, and return percentages to determine which programs are most fully supported. The advantage program is a premier lead generation program for agent distribution.

How to get more Medicare leads in 2021?

Let’s take a look at the 15 Best Ways to Generate More Medicare Leads in 2021. 1. Live Transfer Medicare Leads. Live transfer leads are the best and most effective way to get Medicare leads because they have a low CPA. These leads are also well qualified, leading to a high closing rate.

What is Medicare pay per call?

Pay Per Call Medicare Supplement Leads. With a pay per call system, you can also just pay for calls, which are transferred to your agents. This is similar to live transfer leads in the sense that they are sent to agents directly, who can choose their preferred hours, etc...

What is Medicare supplement lead?

Medicare Supplement Leads. When trying to generate more Medicare supplement leads, agents usually experience higher closing rates over other types of Medicare leads. These supplement leads easily allow agents to capitalize on the 10,000+ Americans who move into the Medicare category daily.

What is live transfer Medicare?

Live transfer Medicare leads are not just any old calls either, only people who are pre-screened and pre-qualified and interested ever get transferred to your agents, which makes them more likely to close. The process for pre-qualification screens for critical illnesses like: Cancer. Heart Attack.

How many times do you need to contact Medicare insurance?

Medicare insurance leads for agents need to be contacted at least 6-12 times.

Is CPA on Medicare live transfer low?

Lastly, the CPA on live transfer Medicare leads is surprisingly low, making them a great investment once you begin to see results on the back end. More information: Medicare Supplement Live Transfer Leads: A Buyer's Guide. 2. Pay Per Call Medicare Supplement Leads.

1. Know the Basics of Marketing

There are a few pieces of information in place before you start generating Medicare leads. You have to know your products, target market, and why someone should buy insurance from you.

2. Search Engine Magic

People turn to search engines when they have a question about something or they want to compare products. They’ll try to find the answer themselves before they reach out to a professional.

3. Be Educational

About 29% of people said they don’t understand their Medicare plans well or at all. Close to a quarter of people said they don’t fully understand Medicare Advantage plans.

4. Buy Leads

How much time do you have to devote to lead generation on a regular basis? Probably very little.

5. Always Follow Up

You have to show that you’re trustworthy to your leads. If you only contact them when you have something to sell, they’ll tune you out quickly.

A Guide to Medicare Leads for Agents

There are a few tried and true ways to get Medicare leads for Agents. Get your marketing messages down, utilize digital avenues, and always follow up. Most of all, be approachable and educational so people can truly understand what they’re buying.

What to do if you are on good terms with Medicare?

If you are on good terms, consider an agreement to exchange leads. Network with an Annuity or LTC specialist, or maybe a Retirement Planner or Investment Specialist that works with seniors but doesn’t want to deal with Medicare products. You have the same potential clients, so it should be beneficial to both parties.

What is the most popular method of lead generation?

Inbound is the more popular method of lead generation today. This is because it reflects the way people buy in today’s digital environment. The average person researches products for hours, on their own, before purchasing.

What are the two categories of lead generation?

Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound .

What is outbound lead generation?

It is also called “Interruption lead generation”, and is the process where you seek out the attention of potential prospects, regardless of whether they may be looking for the information or not.

Why is it called permission lead generation?

It’s called Permission Lead Generation because of the fact they you are focusing on providing relevant content, like bread crumbs, that your prospective clients can follow back to you. It is the individual prospect who searches for and chooses the type and the timing of the interaction with your company.

Is buying leads good?

Purchasing internet leads can be an excellent solution for quick lead development, given that you can catch the lead in real time. The lifespan of an internet lead is incredibly short. They require an almost immediate response, or the odds of a sale drop dramatically.

Is direct mail increasing or decreasing?

The cost of direct mail is increasing at a time that the ROI is decreasing. Nevertheless, if used creatively, and fine tuned to the group you are searching for, can still produce results.

How to establish a digital presence for Medicare?

They are online and on social media platforms. To establish a digital presence, you’ll need a website that looks good and functions well in addition to getting active on social media.

Is Facebook a Medicare lead?

Among the various platforms, Facebook takes the lead with the presence of Medicare eligible. In fact, 62 % of seniors online are 65+, and 72% are between 50 and 64. (Facebook Stats) When you post on Facebook, you already have a great audience. Facebook is essentially one of the ideal places to generate free Medicare leads.

Why is it important to work with an agency that specializes in targeting Medicare leads?

Working with an agency that specializes in targeting Medicare leads enables your agents to find qualified leads before it is too late. This timeline is important for many reasons, the most important of which is that your agents will need time to reach out to those in their early 60’s and establish a relationship.

Can you have all the leads in the world?

You can have all the leads in the world, but without solid training, your closing percentage will not live up to your KPIs. Even professional sales executives are constantly looking to improve their processes and close more Medicare leads. Here are a few techniques you can use to close more sales: 1.

Will Medicare purchase anything before they understand it?

No one will purchase anything before they understand it. Creating comprehensive resources that help Medicare leads to follow along while on the phone helps to close a lot more sales.

Can you close Medicare leads?

Closing leads and targeting warm Medicare leads is almost entirely dependent on your ability to educate them, and help them find answers to all of their questions. All other factors can be missing and you can still close a sale, but this is the one factor that absolutely HAS to be there to close more Medicare leads.

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